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13th December 2012 |
Rollout of
The Balvenie Fifty continues with launch
at LAX.
 Continuing
the celebration of Malt Master David
Stewart's 50th year at The Balvenie
distillery, on November 27th The
Balvenie Fifty was unveiled at Los
Angeles International Airport (LAX ) in
conjunction with DFS.
The only airport in North American
travel retail to carry The Balvenie
Fifty, the unveiling was carried out by
David Stewart himself, enabling him to
share his knowledge and insight of the
new product and its premium credentials.
Timed to coincide with the key holiday
gift giving season, a VIP experience was
offered prior to the launch to DFS key
stakeholders, giving them a rare chance
to taste the 50 year old liquid with
David Stewart.
Just 88 bottles of The Balvenie Fifty
will be available worldwide, with 22
available to Global Travel Retail. 'We
are delighted to be partnering with DFS
to bring The Balvenie Fifty to LAX
passengers,' says WGS Stephen Corrigan,
Business Development Director North
America. 'Featuring exclusively for two
months over the festive buying season ,
the bottle is taking pride of place in
the TBIT pillar supported by customised
brand imagery for fantastic stand out.'
The Balvenie Fifty is presented in a
hand blown glass bottle surrounded by a
wooden case, created by Scottish
craftsman Sam Chinnery. Forty nine rings
of seven beautiful Scottish grown
timbers mark Malt Master David Stewart's
half century at The Balvenie Distillery.
The Balvenie Fifty was matured in a
European oak sherry hogshead, rarely
used today in whisky making. Filled with
newly distilled spirit in 1962, over the
following 50 years, the spirit slowly
matured into an outstanding single malt
Scotch whisky.
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The Balvenie Fifty Tasting Notes
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Producer's Tasting Notes:
The particularly long maturation has
created a wonderfully fragrant and
floral whisky, which is velvety sweet
with a beautifully balanced combination
of sweet citrus notes and gentle hints
of honey, spice and oak.
The whisky has a fragrant and floral
scent, with fruit and oak lusciously
intermingled. Citrus notes of lemon and
orange peel are followed by honey and
vanilla and finally a gentle hint of
cinnamon and subtle oak. It has a sweet,
dry-fruity taste with sherbet spice,
toasted almonds and cinnamon, layered
with richness of creamy toffee notes and
traces of oak and deep vanilla. The
finish is velvety smooth with a
delicious citrus sweetness. The spirit
has a 44.1% ABV.
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Where To Buy The Balvenie
Whisky Online
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Select a country for a list
of specialist Whisky shops who delivers
to you:
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Whisky Focus
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