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26th January 2021 |
Ballantine's
enters the whisky spirit marketplace
with the launch of the 20% ABV
Ballantine's Light 20°.
 Ballantine's
has entered the the whisky spirit
marketplace with the release of
Ballantine's Light 20°, their first ‘light’
expression and lower-ABV spirit drink
which contains half the alcohol by
volume of their standard Ballantine's
Finest Scotch blended whisky.
Launching exclusively in Spain from this
month, Ballantine’s Light is a 20% ABV
spirit drink aimed at the growing number
of spirit drinkers who want to cut down
their alcohol consumption and drink more
mindfully, without missing out on the
social enjoyment of a drink shared with
others.
Ballantine's say that the new
Ballantine's Light spirit drink
expression has been crafted by the
blending team led by Ballantine’s Master
Blender Sandy Hyslop, after months of
experimentation with different whisky
bases and interestingly "additional
flavours" which would not be permitted
in the production of whisky. This would
suggest that the additional flavourings
make up for the natural whisky flavour
which is missing when it is reduced to
20% ABV which confirms what all
knowledgeable already know, when you
reduce the ABV, you reduce the intensity
of the flavour.
The new spirit drink is specially
designed to deliver on taste even at a
lower ABV, with the result, Ballantine's
says, being a high-quality,
lower-alcohol alternative with distinct
citrussy aromas and all the depth of
character of the Ballantine’s range.
Sandy Hyslop, our Master Blender,
commented: "We wanted to offer Scotch
fans an alternative, more mindful
drinking option, and were inspired by
our founder George Ballantine who, as
early as 1827, was innovating and
breaking conventional codes of whisky.
"Ballantine’s drinkers are known for
their great taste, so we worked
tirelessly to ensure that Ballantine’s
Light would be light in nothing but
alcohol. The result is a lower-ABV
expression that is full of flavour – and
unmistakeably Ballantine’s – and
reaffirms our belief that there’s no
wrong way to enjoy Ballantine’s".
Ballantine’s Light offers the balanced
fruity and floral notes typical of
Ballantine’s signature style, but
delivers fresher notes of juicy green
apple, as well as a citrussy zing with
aromas of pink grapefruit and orange
zest. It is designed to be enjoyed in
the same way as your full-strength
Ballantine’s – whether neat, on the
rocks, with a mixer or in a cocktail.
Ballantine’s Light is bottled at 20% ABV
(at half the ABV of Ballantine’s Finest)
and will be available exclusively in
Spain from this month at EUR 12,45.
You will
also find the current Ballantine's whisky
range available from specialist online whisky retailers such as
The Whisky Exchange,
The Whisky Shop and
Master of Malt
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