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Ballantine’s
marks fifth Championship with golf
limited edition pack for 17 and 21 year
old blends.
 Ballantine’s,
the No 1 premium whisky in Asia
Pacific, is set to launch a new
Ballantine’s Golf Limited Edition pack
for its 17 and 21 Year Old blends. The
pack will reinforce the brand’s strong
association with world-class golf ahead
of the fifth consecutive Ballantine’s
Championship – one of Asia’s most
prestigious golfing events – which takes
place from 26th – 29th April 2012 at the
Blackstone Golf Club in Icheon, Korea.
The pack, which doubles as a golf
accessories bag, houses a 70cl bottle
alongside six branded golf tees.
Inspired by the pattern of a traditional
brogue golf shoe, the pack’s super
premium cues include a debossed
Ballantine’s Championship logo and a
leather trimmed zip toggle featuring the
recognisable Ballantine’s ‘B’. A
parchment-style label wrap, which echoes
the labelling on the bottle, adorns the
pack to enhance on-shelf stand-out.
Peter Moore, Ballantine’s Global Brand
Director, says: "We are delighted to be
unveiling a Ballantine’s Golf Limited
Edition pack for our 17 and 21 Year Old
expressions. Commemorating the fifth
year of the Ballantine’s Championship,
the premium design of this unique
keepsake echoes the high quality and
attention to detail that underlines the
brand, while the additional benefit of
the pack functioning as a golf
accessories bag will strongly appeal to
consumers."
Since the inaugural event in 2008, many
professional golfers have demonstrated
their world-class talents at the
Ballantine’s Championship and the
tournament has left an impression on
Asian golf history. The brand is
committed to the tournament until at
least 2013.
The Ballantine’s Golf Limited Edition
packs will be available in Asia from
March 2012 with the 21 Year Old pack
retailing from RRP $118 USD in Asia Duty
Free.
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