New Bottle, Same Great Taste.
has unveiled a bold new-look bottle for
its Finest expression.
The new bottle will begin appearing in
markets from July. With design elements
including a chevron-shaped label that
echoes the iconic wings of the historic
Finest label, the new look gives the
bottle a more dynamic, eye-catching look
on shelf. You will notice a more
prominent positioning of the brand’s
crest – the exclusive Ballantine’s Grant
of Arms – and a simplification of the
Ballantine’s seal, which amplifies the
Ballantine’s ‘B’ and provides an
opportunity to build on one of
Ballantine’s greatest visual assets.
‘Finest’ also now features in a more
premium gold colouring.
The Ballantine’s Finest carton will also
reflect and emphasise the key features
of the bottle; the chevron label,
enhanced ‘B’ and the Ballantine’s crest,
while the bottle itself will retain the
iconic rectangular bottle shape that it
is famed for, with its shoulders made
more angular, resulting in a sharper,
The overall result is an iconic,
contemporary design that is true to the
Ballantine’s Finest brand essence and
its original packaging, building on and
enhancing its most familiar elements,
which have led to its position as one of
the most consistent and recognisable
brands in the world.
Peter Moore, Ballantine’s Global Brand
Director, comments: "The Ballantine’s
Finest bottle has changed very little
over the years, but we recognised a need
for the look to be updated, given
Ballantine’s credentials as a famous
brand that leaves an impression. We
wanted to ensure that our new design
stayed true to our proud heritage and
identified with our loyal customers,
whilst also being seen as a
contemporary, vibrant brand, and we’re
delighted with the final result."
The new Finest range will be available
in a wide range of sizes and formats ‘New
Bottle, Same Great Taste’.