Whisky Focus - New Look For Ballantine's Finest

New Look For Ballantine's Finest


2nd July 2013
Ballantine's Finest, New Bottle, Same Great Taste.

Ballantine’s has unveiled a bold new-look bottle for its Finest expression.

The new bottle will begin appearing in markets from July. With design elements including a chevron-shaped label that echoes the iconic wings of the historic Finest label, the new look gives the bottle a more dynamic, eye-catching look on shelf. You will notice a more prominent positioning of the brand’s crest – the exclusive Ballantine’s Grant of Arms – and a simplification of the Ballantine’s seal, which amplifies the Ballantine’s ‘B’ and provides an opportunity to build on one of Ballantine’s greatest visual assets. ‘Finest’ also now features in a more premium gold colouring.

The Ballantine’s Finest carton will also reflect and emphasise the key features of the bottle; the chevron label, enhanced ‘B’ and the Ballantine’s crest, while the bottle itself will retain the iconic rectangular bottle shape that it is famed for, with its shoulders made more angular, resulting in a sharper, prouder look.

The overall result is an iconic, contemporary design that is true to the Ballantine’s Finest brand essence and its original packaging, building on and enhancing its most familiar elements, which have led to its position as one of the most consistent and recognisable brands in the world.

Peter Moore, Ballantine’s Global Brand Director, comments: "The Ballantine’s Finest bottle has changed very little over the years, but we recognised a need for the look to be updated, given Ballantine’s credentials as a famous brand that leaves an impression. We wanted to ensure that our new design stayed true to our proud heritage and identified with our loyal customers, whilst also being seen as a contemporary, vibrant brand, and we’re delighted with the final result."

The new Finest range will be available in a wide range of sizes and formats ‘New Bottle, Same Great Taste’.
 

Ballantine's Whisky Range


  • Ballantine's Finest - the leading whisky in the portfolio.
     
  • Ballantine's 12 Year Old - a smooth and complex whisky.
     
  • Ballantine's 17 Year Old - an ultra premium whisky with a deep complex flavour, regarded as THE Scotch whisky by consumers in the Far East.
     
  • Ballantine's 21 Year Old - a truly iconic whisky that is satin smooth with a long, lingering finish.
     
  • Ballantine's 30 Year Old - a rare and exclusive whisky regarded as the discerned choice.
     
  • Ballantine's Pure Malt - aged for 12 years it offers you the rich and complex taste of a super premium malt, with the recognised quality and heritage of the Ballantine's name.

Where To Buy Ballantine's Whisky Online


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