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27th November 2012 |
Ballantine's
Christmas Reserve in demand ahead of
festive season.
 Ballantine’s,
the No 1 Scotch whisky in Europe, is
rolling out Ballantine’s Christmas
Reserve Limited Edition to more markets
than ever before this year, due to
increased demand from markets looking to
capitalise on the lucrative festive
season.
The third edition of Ballantine’s
Christmas Reserve will now be available
in fifteen markets - including France,
Germany, Poland and China - following
the success of the limited edition
seasonal expression since 2010.
To support this year’s release, the
brand is launching a new Facebook app
that invites users to virtually ‘pass
the parcel’ to their friends, with a
chance of winning a bottle of
Ballantine’s Christmas Reserve. To
further engage consumers with the
festive blend, the app provides seasonal
recipes made with Ballantine’s Christmas
Reserve, including mince pies and
Clementine Bauble cocktails.
Peter Moore, International Brand
Director for Ballantine’s, comments:
"The festive period is notoriously
competitive for retailers, so we’re
delighted to be offering Ballantine’s
Christmas Reserve to more of our
customers around the world this year.
This special edition provides consumers
seeking the ideal festive gift with
exceptional quality and excellent
value."
He continues, "Our customers rightly
expect fresh thinking from Ballantine’s
so we hope our new Ballantine’s
Christmas Reserve Facebook app will be
well received and will help spread some
festive spirit this Christmas."
Available from October to December 2012,
Ballantine’s Christmas Reserve is
presented in a superior white
presentation box, decorated with
snowflakes and elements of gold foil.
The design adds a premium festive feel
and ensures maximum shelf stand-out for
Ballantine’s during the busy sales
period.
With its luxury seasonal aromas
including cinnamon, orange, raisin,
candy apple and pear, Ballantine’s
Christmas Reserve is ideal served on its
own over ice or as the base for seasonal
cocktails.
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