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11th October 2012 |
Christmas is
coming as Ballantine's
unveils premium offerings for the
gifting season.
 Ballantine’s,
the No. 1 whisky in Europe, is launching
a trio of stylish gift packs for its
Ballantine’s Finest and Ballantine’s 12
Year Old expressions ahead of the
festive period.
Building on the successful ‘Beyond’
global marketing platform, Ballantine’s
12 Year Old has received an intriguing
makeover for this year’s seasonal gift
pack. Inspired by a world of visual
illusion and hidden messages, the gift
pack reinforces the brand’s reputation
for original and creative thinking.
The new, eye-catching gift tin uses
Ballantine’s 12 visual equity and age
statement to create a textual pattern
that features the silhouette of a hidden
bottle. Debossed tasting notes are
strategically placed to be discovered
inside the lid of the gift tin, which
also features an embossed logo and age
statement. Further enhanced by a
combination of print techniques and
finished with a gloss varnish, the gift
tin aims to entice consumers to pick it
up to experience its tactile qualities
and further explore its innovative
design.
Peter Moore, Brand Director for
Ballantine’s, comments: “The new
Ballantine’s 12 gift pack will bring to
life the brand’s ‘Beyond’ positioning
with an intriguing and intelligent
design that is sure to capture the
audience’s imagination.”
 In
addition to the Ballantine’s 12 gift
tin, Ballantine’s Finest is launching
two gift packs ahead of this year’s
festivities.
A special gift tin includes the striking
Ballantine’s Finest visual cues, in line
with the popular expression’s new outer
carton. A wrap-around design highlights
an embossed crest and logo on both
sides, while a debossed seal and
signature is placed to be discovered
inside the lid.
Aimed at a younger audience, an
alternative gifting offering for
Ballantine’s Finest is a stylish
carrying zip case pack. Made of high
density nylon, the pack includes an
engraved tin-plate plaque to complete a
more youthful, modern appeal.
"Our gift packs for Ballantine’s Finest
and Ballantine’s 12 Year Old include
something for everyone," adds Moore. "We
expect them to be extremely popular with
people looking for eye-catching and
stylish gift options in the run up to
Christmas."
Gift packs are available for 70cl, 75cl
and 1L products. The limited edition
packs will be available in more than 40
markets from the beginning of December
2012.
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