Ballantine's
enters the flavoured whisky market with
the launch of Ballantine’s Brasil.
 Ballantine’s has today announced an exciting
new addition to the Ballantine’s
portfolio, with the launch of
Ballantine’s Brasil; a new lime-infused
spirit drink.
Made by selectively cask steeping Scotch
whisky with Brazilian lime peel,
Ballantine’s Brasil represents as an
innovative fusion of the traditions of
Scotland with the passion of Brazil.
Featuring a delicate combination of
citrus complemented with vanilla notes,
the new variant is expected to resonate
with consumers who are new to Scotch, as
well as existing Ballantine’s drinkers.
An ABV of 35% ensures that the taste is
both smooth and consistent, with the
sweet and creamy flavours of Scotch
balancing the refreshing lime taste.
Ballantine’s Brasil is presented in a
clear version of the brand’s iconic
bottle with its own unique, eye-catching
design cues. The label features the
brand’s ‘B’ signifier, a bespoke
‘Brasil’ crest and a lime green closure
to complete the Brazilian look and feel,
while ensuring strong shelf presence.
Ballantine’s has also developed a
signature serve for Ballantine’s Brasil
called the Highland Samba, which mixes
Ballantine’s Brasil and lemonade, served
over ice and topped with two freshly-cut
slices of lime. A further four
Brazilian-themed serves have been
created, comprising:
- Glen Rio: a mix of Ballantine’s
Brasil and apple juice
- Flower O’Brasil: Ballantine’s
Brasil mixed with freshly squeezed
lime and elderflower
- Caledinho: Ballantine’s Brasil
combined with freshly squeezed lime
and mixed with crushed sugar
- Glen Coco: The Caledinho, with
the addition of coconut
Peter Moore, Global Brand Director
for Ballantine’s, said: “There is a huge
opportunity for spirit drinks that are
made with whisky, as it’s an
exceptionally dynamic new category that
is already demonstrating a strong rate
of growth. Ballantine’s Brasil is a
venture into new territory for us, but
we’re excited to have a product that can
take advantage of this opportunity and
one that can truly inspire those who
have not yet found their perfect way to
enjoy a Scotch whisky drink. We hope
that Ballantine’s Brasil will excite a
new generation of consumers with the
combination of Scottish authenticity and
Brazilian passion!”
More information can be found at
www.mixitwithbrasil.com, where customers
can also view a series of tutorials on
how they can ‘Mix it with Brasil’ to
create their own favourite Ballantine’s
Brasil cocktails.
Ballantine’s Brasil will be launching in
selected key markets around the world,
starting with the Czech Republic and the
Netherlands later this month and rolling
out globally from February 2014. The RRP
varies within each market, with the RRP
for the Czech Republic being 379CZK
(approximately 14€).
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