24th April 2013
Unveils Limited Edition 17 and 21 Year
Old Golf Packs.
is marking the sixth year of its
Ballantine’s Championship sponsorship
with the launch of a brand new
Ballantine’s Golf Limited Edition Pack
for its 17 and 21 Year Old blends.
The new editions represent the first
time in the history of Ballantine’s Golf
Limited Editions that the bottles have
been redesigned. Reinforcing the shared
values at the heart of Ballantine’s
commitment to golf and highlighting the
brand’s association with the sport,
dating back to 1960, the new packaging
bears the striking symbolic image of a
golfer and Ballantine’s iconic ‘B’.
The brand’s premium image is enhanced
through specific cues, such as the gold
foiling of the logo and text printed
directly onto the glass and the rigid
box structure, which differentiates the
pack from the standard carton. In
another nod to the golfing world, the 17
Year Old expression is presented in
green, while the cream colour of
Ballantine’s 21 Year Old uplifts the
prestige credentials of the brand.
The new pack is available now, ahead of
this year’s Ballantine’s Championship –
one of Asia’s most prestigious golfing
events – which takes place in South
Korea from 25th – 28th April 2013.
Since the inaugural event in 2008, the
Ballantine’s Championship has developed
its own unique traditions, such as the
Championship Blend and Golf Limited
Edition packs, which enhance its iconic
credentials, differentiate it from other
golf events and give consumers the
opportunity to bring home the spirit of
Golf’s origins can be traced back to the
15th century on the East Coast of
Scotland. Just a short distance away in
Edinburgh, George Ballantine founded a
small grocery business in 1827 to cater
for the needs of an exclusive clientele.
Since their birth, the legacies of
Ballantine’s and golf have left a
lasting impression around the world. The
Ballantine’s Championship embodies their
shared heritage and values: excellence,
craftsmanship and devotion to
perfection, style and flair.
Peter Moore, Ballantine’s International
Brand Director, says: "We are delighted
to launch the Ballantine’s Golf Limited
Edition packs for 2013, the sixth year
of our Ballantine’s Championship
sponsorship. We are very proud of our
links to golf and to be a part of such a
prestigious tournament once again. The
consistently outstanding quality of
Ballantine’s combined with our golf
associations have clearly left a
favourable impression on our customers,
so we are confident that these special
limited editions will be well received
by whisky collectors and golf fans
around the world."
The Ballantine’s Golf Limited Edition
packs are available in limited
quantities with prices varying across
different markets. In Travel Retail Asia
Duty Free there is an RRP of £38 ($75 USD) for
the 17 Year Old edition, and the 21 Year
Old edition will retail from RRP £80 ($123
Ballantine's 17 Year Old Tasting Notes
Producer's Tasting Notes:
Colour: Clear, golden amber.
Nose: Deep, balanced, elegant and
smooth with hints of sweet vanilla, oak
and a sensation of smoke.
Taste: Full and complex, vibrant
honey sweetness and creamy vanilla
flavours with hints of oak and spicy
Finish: Long, sweet and smooth
with a hint of spice.
Ballantine's 21 Year Old Tasting Notes
Producer's Tasting Notes:
Colour: Long and mellow with
hints of dried fruits.
Nose: Rich, honey-sweet with
hints of apple and floral aromas.
Taste: Smooth, rich liquorice and
aromatic spice flavours with traces of
heather and smoke.
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