Whisky Focus - Ballantine’s 2013 Christmas Reserve Limited Edition

Ballantine’s 2013 Christmas Reserve Limited Edition

25th November 2013
Ballantine’s doubles volume as it launches the 2013 Christmas Reserve Limited Edition.

Ballantine’s has announced the launch of its fourth Christmas Reserve Limited Edition and they tell me that the 2013 sales volumes are standing at double those of 2010 when the festive blend was first launched.

Developed by Ballantine’s Master Blender, Sandy Hyslop, the Limited Edition contains ‘finger print’ malts of Miltonduff and Glenburgie. Hyslop said: "When I set about creating this special Christmas blend, my aim was to reflect Ballantine’s brand values of ‘staying true’ to who you are and so, I carefully considered what Christmas meant to me; the sensory experiences from my life that had left the biggest impressions. Hopefully this has led to Ballantine’s Christmas Reserve capturing the spirit of Christmas and evoking memories associated with this special time."

Ballantine’s is supporting the launch of the 2013 Limited Edition with its biggest-ever integrated marketing campaign. ‘The Taste of Christmas’ aims to maximise awareness in countries where Ballantine’s Christmas Reserve has previously been available, as well as creating awareness in new markets, educating customers and engaging them with the drink.

The campaign communicates the blend’s signature festive characteristics and captures the sensory experience of its seven tasting notes – ginger, moist raisin fruitcake, ripe pears, sweet candy apples, caramel toffee, tangy orange and liquorish root – highlighting the specificity of the Ballantine’s Christmas Reserve as a blend to be enjoyed during the festive season.

The Taste of Christmas will be brought to life with a advertising campaign which uses iconic illustrations of the tasting notes,. A Facebook App, ‘Discover Your Taste of Christmas,’ www.facebook.com/ballantines/app_573278769396873 has also been developed, allowing you to select your preferred taste sensations and favoured Christmas elements, resulting in a recommendation of the ideal Christmas Reserve serve for you.

Ballantine’s has also developed a signature serve for 2013, the ‘Ballantine’s Christmas Reserve Cinnamon Sleigh’, which is a deliciously warming drink that uses cinnamon to underline the blend’s fruity depths.

Peter Moore, Global Brand Director for Ballantine’s, said: "Ballantine’s Christmas Reserve provides those seeking the ideal festive gift – or a unique drink to enjoy this Christmas - with a themed Scotch whisky of exceptional quality. This year’s campaign aims to reflect these qualities, whilst also adopting a dynamic and engaging approach to communications."

This year the Ballantine’s Christmas Reserve will be available in 15 markets around the world, including in Vietnam, Global Travel Retail and I am sure you will be pleased to hear the UK. The price varies according to the market, with an RRP of Ł30 within the UK.

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