Whisky Focus - Bring Your Bookshelf To Life With Ballantine's 12 This Christmas

Ballantines 12 Year Old Bookshelf Christmas Pack


22nd November 2013
Bring your bookshelf to life with Ballantine's 12 gift pack this Christmas.

Ballantine’s has unveiled an innovative new gift pack for its Ballantine’s 12 Year Old expression, which will bring your bookshelf to life this festive season.

The new limited edition pack - which contains a bottle of Ballantine’s 12 - invites whisky enthusiasts to celebrate the authenticity and originality of traditionally printed books, mirroring the authenticity of the spirit that is housed inside.

Using slight variations of the iconic Ballantine’s blue, the new pack challenges you to look closely and discover four hardback books nestled together on a bookshelf. Each book relates to the history of Ballantine’s 12, and text has been applied horizontally and vertically across the pack to enhance its realistic appearance. The sides, rear and lid of the pack all contribute to its visual effect, while the overall finish and embossing of the spine adds a tactile experience.

The gift packs, which have been designed for the 70cl and 75cl bottles, are available now from 28 markets around the world, including Portugal, Chile, Thailand and Sub-Sahara Africa. The creative design has already started winning awards for Ballantine’s 12, with a Gold Award recently achieved at The Canmaker Magazine ‘Cans of the Year’ Awards; internationally renowned for celebrating, promoting and rewarding the huge amount of innovative work that takes place within the metal packaging industry each year.

I think one would look good on my shelf.
 

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