Whisky Focus - Bacardi Takes Small Stake In Teeling Whiskey

Bacardi Takes Small Stake In Teeling Whiskey


3rd July 2017
Bacardi takes minority stake in Teeling Whiskey for undisclosed sum.

Brothers Jack & Stephen Teeling at the Teeling Distillery Dublin.

With Irish whiskey sales continuing to boom in the US market Bacardi has taken its first step into the Irish whiskey marketplace in a deal with Dublin based Teeling Whiskey Company. Bacardi has taken a minority share in Teeling Whiskey for an undisclosed amount.

In the deal Teeling Company founders, Jack and Stephen Teeling will continue to run the company independently of Bacardi. The deal will see Teeling move most of its distribution in the United States to Bacardiís distribution network with Southern Glazerís Wine & Spirits from September 1, 2017.

The US is the largest single market for Irish Whiskey exports, and continues to grow, getting access to Bacardi's distribution network in the US in exchange for a minority share of Teeling for Bacardi has obviously been the deal clincher for the Teeling Whiskey Company which was established 5 year ago by Jack and Stephen Teeling after leaving Cooley Whiskey, which had been founded by their father John and was sold to Beam at the end of 2011.

Jack Teeling, Teeling Whiskey managing director, commented: "The US market is by far the most important market for Irish whiskey and it is beginning to go through significant Ďpremiumisationí. Given the size of the opportunity, when a chance came up to partner with Bacardi through their new national distribution partnership and unique route-to-market model with Southern Glazerís, it was too good not to take.

"Joining forces with a partner of this calibre in the largest market for Irish whiskey is an important strategic development for us and is testament to what Teeling Whiskey has achieved over the past five years."

You will find the current Teeling whiskey range available from specialist online whisky retailers such as Master of Malt
 

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