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Bacardi
appoints Matthew Cordiner as Global
Malts Ambassador for their portfolio of
single malt Scotch whiskies - Aberfeldy,
Aultmore, Craigellachie, The Deveron
(Macduff Distillery) and Royal Brackla.
Bacardi, owners of Aberfeldy,
Aultmore, Craigellachie, The Deveron
(Macduff Distillery) and Royal Brackla
Scotch single malt whiskies has just
announced the appointment of Matthew
Cordiner as Global Malts Ambassador for
their portfolio of single malt Scotch
whiskies.
Matthew, a local to Speyside with over
12 years’ experience in the whisky
industry, brings with him an abundance
of industry knowledge. Starting his
career with a summer job as a distillery
tour-guide at Glenlivet, Matthew
subsequently joined Chivas Brothers
Graduate Programme and once he finished
studying, spent the next three years
travelling the globe as an Whisky
Ambassador.
Having joined Bacardi back in 2018 as
Dewar’s Aberfeldy Brand Home Ambassador,
Matthew has stepped in to the role of
Global Brand Ambassador, previously held
by Georgie Bell. Matthew succeeds
Georgie who’s post has evolved into Head
of Advocacy for Bacardi’s Incubation
Brands. In his new global role Matthew
not only gets to represent Aberfeldy
which was his ‘spiritual home’ for two
years but also his real ‘home’
Craigellachie, at a global level along
with the other malts in the Bacardi's
Scotch whisky portfolio.
An expert in immersive whisky education,
and a passionate storyteller, Matthew
will have a crucial role in continuing
the promotion of the single malts
worldwide, with a focus on raising the
profile of the brands in their key
markets. As an integral part of the
team, he will head up the malts
in-market brand ambassadors, and help
develop new concepts by tapping into
current and future whisky trends.
As I am sure you can all imagine,
setting out to engage with whisky
drinkers around the world in these very
unpredictable times brings challenges
and requires a new way of thinking,
Matthew comments "Since taking on the
role, I think I am officially the least
‘global’ Global Brand Ambassador in the
history of the title! That said, I’m
delighted to say I’ve probably spoken to
more whisky enthusiasts around the world
than most Global Brand Ambassadors do in
their first year thanks to the virtual
world we now live in."
Ian Taylor, Global Brand Director for
Bacardi’s Malts comments "Matthew brings
with him a wealth of whisky knowledge
and expertise, he’s already been a key
player in the success of bringing the
brands to life in his previous role and
now he will play a fundamental part at a
global level in enhancing each of the
five malt’s reputation amongst whisky
drinkers around the world."
Well all the best to Matthew in his new
role and hopefully it wont be too long
before he can pour us a dram or two from
Bacardi's Scotch whisky line-up in
person rather than the virtual whisky
world we are all living in now.
If you fancy a trying something from
Aberfeldy, Aultmore, Craigellachie, The
Deveron or Royal Brackla you will find
the current ranges available from specialist online whisky
retailers such as
The Whisky Exchange and
Master of Malt
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