Whisky Focus - Auchentoshan Presents Sundays at The Lock Tavern

Auchentoshan Presents Sundays at The Lock Tavern.

This Winter Londoners should prepare to challenge their perceptions with some unique Sundays at The Lock Tavern with Auchentoshan The Triple Distilled Lowland Single Malt Whisky. Auchentoshan has teamed up with the Lock Tavern to create a series of very special Sunday sessions, working with promoters like Kill Em All, Bloggers Delight, Sunday Best and Fact Magazine.

The events kick-off with a unique whisky tasting where aficionados will introduce consumers to the world of single malt whisky and the smooth & versatile flavour of Auchentoshan. As the day unfolds so does the music, with djs and bands selected to bring to life the forward thinking nature of Auchentoshan.

"Auchentoshan Presents" started on the 24th October and will run monthly forming part of a wider series of seeding events designed to challenge the traditional whisky norms and appeal to an emerging discerning whisky drinking generation as well as the single malt evangelist. Collaborations and partnerships include Synth Eastwood, Daydreaming with James Lavelle, Brighton Photo Biennale curated by Martin Parr and the pop-up supper club Shacklewell Nights.

Kirsteen Beeston Head of Brands Marketing commented. "We’re really excited about the year ahead and the prospect of introducing new whisky drinkers to the world of single malts. Whilst the emerging whisky generation is important to us, it¹s also imperative for us to continue to cater for whisky specialists with limited edition whiskies that stand out in the market place."

Michael Cloke , Brand Manager for Whiskies at Cellar Trends said; "Auchentoshan is gaining momentum in the on trade with both new and old whisky drinkers due to its modern font, label and smooth triple distilled taste making it more approachable. The brand’s Lowland appeal is also a draw as very few have heard of the category. Auchentoshan Three Wood is proving popular with bartenders to use in cocktails such as Manhattans and Rob Roys owing to its unique and complex flavour which comes from maturing the liquid in three separate casks. Auchentoshan 12 year old is being mixed as a long serve with ginger ale or tonic both with a wedge of orange."

The Lock Tavern is located at 35 Chalk Farm Road, London.
 

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