Whisky Focus - Ardbeg Distillery Launches U.S. Rocket Tour

Ardbeg distillery launches U.S. Rocket Tour celebrating "World First" space experiment.

You may recall last month we told you about Ardbeg's participation in a space experiment on the International Space Station, if not you can catch up HERE.

Following on from the space experiment the Ardbeg Distillery have announced the U.S. Ardbeg Rocket Tour. The tour, which will showcase a life-size rocket, celebrates Ardbeg's participation in a pioneering research project on board the International Space Station.

The Ardbeg Rocket Tour will kick off today May 3 in Chicago and will stop in 22 states in 28 weeks. Tour stops include key U.S. landmarks in states including California, Texas, New York and Florida. An Ardbeg Brand Ambassador will be on board the tour to educate consumers on the experiment, the brand, and where legal, to sample Ardbeg, recently rated by The Whisky Bible as the "Best Single Malt Scotch – 10 Years and Under." Fans can follow the Rocket Tour during its nationwide adventures via live updates on Facebook, Twitter, Instagram and Foursquare.

"Ardbeg has always been a hugely innovative brand. Therefore, it only made sense that we would participate in this ground-breaking experiment," says Geraud Leclercq, U.S. Business Director for Ardbeg. "This tour is the perfect opportunity to educate our consumers about this exciting Ardbeg maturation experiment in micro gravity, which holds out the tantalising prospect of, maybe, being able to develop innovative new products in the years to come."

"The scientific experiment itself will last for at least two years during which the Ardbeg Distillery team will provide regular updates on its progress."

So look out for a large rocket coming to a city near you.
 

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