Whisky Focus - Scottish Fashion Designer Gives Ardbeg Sampling Team A New Look

Scottish Designer Gives Ardbeg Sampling Team A New Look


20th December 2013
Scottish Designer of the Year Judy R Clark gives the Ardbeg sampling team a new look.

Multi-award-winning Scottish fashion designer Judy R Clark has unveiled a new range of tweed clothing for Islay single malt whisky, Ardbeg.

Judy – who was named Womenswear Designer of the Year at the Scottish Style Awards 2013 and has commissioned bespoke pieces for leading global brands – has designed a collection of clothing which will be worn by Ardbeg staff worldwide.

The "edgy" collection includes bespoke waistcoats and shorts for women, and matching waistcoat and trousers for men, which have been inspired by Ardbeg.

Ardbeg is revered worldwide as the peatiest of the Islay malts and Judy has drawn inspiration from the herringbone pattern effect of the peat stacks found on the isle of Islay on the Inner Hebrides of Scotland, where Ardbeg is distilled.

She incorporated the design into the bespoke, proprietary Ardbeg tweed, which was weaved at the family-run Islay Woollen Mill established in 1881.

The colours of the beaches, hills, trees and peat are the tapestry of Islay and Judy has creatively woven these earthy tones through her designs.

To enhance the luxury outfits, Judy added a triple lapel on the waistcoats to reflect the number of World Whisky of the Year awards Ardbeg has won. The brushed gold rivets along the collars represent Ardbeg’s logo and knotwork.

Judy explains: "Creating a new line with Ardbeg has been wonderful as the inspiration from the whisky and location were endless. From design to the woven cloth, everything was produced in Scotland which really reflects Ardbeg’s almost 200-year heritage on Islay.

"In addition, Ardbeg has always has always pushed the boundaries of whisky marketing and I was delighted to be able to come up with an edgy line that combines heritage and style in equal measure."

After graduating from Edinburgh’s Heriot Watt University in 2006, Judy worked with legendary fashion designer Alexander McQueen before going on to launch her own label.

As well as her most recent award for Womenswear Designer of the Year, Judy has also won the prestigious JOLOMO award for Innovation and Creativity and the award for 'Best New Designer' at The Scottish Variety Awards in March 2012. In addition, she was selected by a panel of fashion experts at 'Scotland Re:Designed' to showcase her collections in New York, Chicago, London and Glasgow.

Carolyn Sanchez, Ardbeg Brand Manager explains: "Judy’s beautiful tweed pieces clearly show how she has been inspired by Ardbeg’s attitude and its Islay heritage. Both brands are extremely innovative in their fields and the combination of both elements has created something truly distinctive."

The new range of clothing will be used as uniforms for Ardbeg trial and sampling teams around the world at whisky events.
 

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