Whisky Focus - Aberlour Puts Its Crafted Quality Under The Lens

Aberlour Puts Its Crafted Quality Under The Lens


29th November 2013
Aberlour puts its crafted quality under the lens with Ted dwane's photography exhibition.

Aberlour has brought its artisanship and craft to life by linking up with up-and-coming photographer and bassist for the world-famous band, Mumford & Sons, Ted Dwane, as the exclusive partner for his inaugural solo photography exhibition, ‘A Show of Faces’, that featured in Shoreditch, London earlier this month.

Dwane, who already has a keen interest in single malt, takes a unique and intricately crafted approach to photography using hand-developed single edition prints that provide layers of contrast, and remain the unique and only result of the photo. This approach strongly mirrors Aberlour’s reputation for crafting a malt of superlative quality and careful curation of ex-sherry casks to provide the rich and intense sherry-cask influence to its range of single malts. When Dwane was planning his first show, ‘A Show of Faces’, it provided the perfect platform for the two to join together.

Dwane’s exhibition is a curation of emotive portraits of people he has met and photographed during his time on the road with his band, Mumford & Sons, alongside enigmatic and intriguing faces of visitors shot live during the exhibition, using a unique, hand-built, large-scale camera and darkroom. Dwane then interviews his subject in a specially-created lounge in the studio, over a glass of Aberlour, and collects a few sentences from their conversation in a book that correlates to the grid of faces.

The partnership celebrates an appreciation for authenticity, craft and enigmatic quality. The attention to detail required by both the photographer and the master distiller, in their mutual quest for a product of depth and intrigue, culminates in a multi-layered result, whether it be a velvety smooth single malt or a single edition hand-developed printed portrait.

The exhibition opened on 16th November with a launch party where Aberlour was served to over 100 guests from London’s creative community.

Nikki Burgess, International Brand Director for Aberlour, comments: "Aberlour has long been held in exceptional regard amongst malt whisky enthusiasts. Partnering with such a passionate photographer as Ted is a great way for us to celebrate skill, precision and dedication that we believe has always been employed at the Aberlour distillery to make the range a favourite amongst connoisseurs of the finest Scotch whisky."
 

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