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Glenfiddich's Whisky £1m Christmas Campaign

 
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John
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PostPosted: Mon Nov 06, 2006 11:21 pm    Post subject: Glenfiddich's Whisky £1m Christmas Campaign Reply with quote

FAMILY-owned Scotch whisky brand Glenfiddich is to invest £1 million on a major marketing drive to win a bigger share of Christmas season malt whisky sales.

The firm, which latest research shows is in poll position as the UK's best-selling single malt, is to launch the campaign on November 8 based on the fact that the whisky was first distilled on Christmas Day in 1887.

It will include the strapline "inspiring great conversation since Christmas Day 1887".

Source "The Scotsman" online newspaper
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