Johnnie Walker Paper Based Bottle

[William]

Diageo announces the creation of world’s first ever 100% plastic free paper-based spirits bottle which will debut in 2021 with Johnnie Walker.



More info here

https://www.scotchmaltwhisky.co.uk/diageopaperbasedbottle.htm
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There's no bad whisky. Just good whisky and better whisky.

[BigShing]

But whisky isn't typicallly sold in plastic bottles? I mean, isn't recyclable glass more environmentally friendly than plastic to begin with? Sounds like a nice little technical exercise, but is anyone here confident that a paper bottle would not impart a detrimental flavour to the liquid stored in it - especially something as delicate as whisky?

I guess it would be worth a try seeing as it's "only" Black Label in the bottle, but I'd bet all my money that people trying this will report back that there's a bit of paper funk in the flavour profile!

[Hugo]

Fantastic news if it is replacing plastic bottles which I am sure the companies mentioned - Pepsi and Unilever use a lot of. I don't quite get them replacing glass whisky bottles which I understood to be 100% recyclable, I guess the new bottles may be cheaper to produce. I would also be worried the new paper bottles could taint the flavour of the whisky particularly if the whisky is in the bottle for a long time.

[BigShing]

I guess they were simply the one big multi-billion corp willing to take the first crack at it, and perhaps the thinking is that if they contain a 40% alcoholic spirit safely and permanently in a paper bottle, then most other liquid products should be safe? I'm assuming high proof spirits can corrode certain forms of paper over time if they can corrode cork, maybe?

Like I say though: In my experience the flavour of whisky is more easily altered than say some sugar bomb fizzy drink which is all sweetness and little else, so perhaps smoething like this isn't the best product to really test the market with, as I suspect, whisky drinkers ending up complaining about the "paper taste"?

Gonna be very interesting to see what the feedback will be like! Can't say I want to be one of the early guinea pigs though! :D