Posted: Wed Dec 09, 2009 2:06 pm Post subject: Glenfiddich Christmas Campaigns Unveiled
First Drinks brands will target top end glossy magazines and newspaper supplements with Glenfiddich.
Glenfiddich's campaign will focus on the point of purchase running the strapline "Discover the true taste of Christmas"? referencing Glenfiddich's Christmas Day beginnings in 1887 when the first spirit ran from the Glenfiddich stills.
The campaign will reach 3.5 million target consumers.
Andy Corris, senior brand manager for Glenfiddich at First Drinks said: "Our Christmas programme this year will communicate the fact that due to our heritage, we are the ideal malt whisky for the festive season. Our advertising campaign will reach millions of consumers, and outlets must make sure they have adequate stock of the number one malt whisky brand in the UK as we will be top of mind with drinkers, and actively sought out"?.
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