Whyte & Mackay Light low-abv ‘spirit drink’

[MattS]

Scotch whisky maker Whyte & Mackay has become the latest producer to enter the low-alcohol category with the launch of 21.5% abv Whyte & Mackay Light.

Whyte & Mackay Light will launch in Tesco stores in the UK from early June with an RRP of £12 (US$15) per 700ml bottle.

https://www.thespiritsbusiness.com/2019/05/whyte-mackay-light-targets-younger-consumers/

So for £12 for 21.5% it is around the same price as the 40% blends are often sold for. Of course there will be less duty so a bigger profit margin at that price.

Strikes me as a pointless product, either dilute the original or use half as much with a mixer. Although I'm sure someone will buy it

[Dave h]

Aimed at cocktail makers possibly? Or those on diets, must be healthier if light

[davidbe]

I can dig it. It's like Pimms or something but with a whisky profile.

[MattS]

Saw this product in a Tesco yesterday, says it is blended with sherry.

[MattS]

Now marked down to £10 in Tesco. Anyone taken the plunge to try?

[MattS]

Found a review of said drink

Whyte and Mackay Spirit Drink 3 way review, neat, ice and mixed
https://youtu.be/jnDXwFxbgq8