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Genuine Risk
Master Of Malts
Joined: 15 Feb 2012
Posts: 371
Location: SW Scotland
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 Posted: Wed Jul 10, 2019 8:42 pm Post subject: Arran rebrand |
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Was at Lagg distillery through the week which is very smart and the new make is decent enough.
But the guy on the tour said the 14 is pretty much sold out and going to be discontinued also mentioned about September time Arran whisky will be no more you will be able to buy Lochranza whisky and in the future Lagg, be really interesting to see how they do it.
Just a heads up incase anyone had love for the current branding.
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jcarrick
Master Of Malts
Joined: 18 Apr 2011
Posts: 948
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| Posted: Wed Jul 10, 2019 9:33 pm Post subject: |
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| Interesting, I wonder why they think they should make such a move. |
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Whisky Rogue
Master Of Malts
Joined: 16 Mar 2017
Posts: 736
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| Posted: Wed Jul 10, 2019 10:39 pm Post subject: |
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| Arran whisky should be well established and well known by now, I guess the marketing people behind the move think it is a good idea to rebrand Arran to Lochranza |
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lincoln imp
Master Of Malts
Joined: 23 Dec 2007
Posts: 751
Location: Lincolnshire England
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| Posted: Wed Jul 10, 2019 11:49 pm Post subject: |
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| jcarrick wrote: | | Interesting, I wonder why they think they should make such a move. |
Same whisky, re package it with a fancy new livery and packaging and you can charge at least 25% more, look at Balblair and all the other brands that are re packaging at the moment.
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webdunk
Triple Malt Member
Joined: 04 Sep 2017
Posts: 226
Location: Inverness
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| Posted: Thu Jul 11, 2019 7:42 am Post subject: |
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| jcarrick wrote: | | Interesting, I wonder why they think they should make such a move. |
It may actually be a little selfless in this case. Arran is a small Island. For one of the distilleries to be called 'Arran' and the other not could be seen as either an unfair advantage or as potentially confusion for the market.
Arran have already used 'Lochranza' for at least one of their releases - I sampled it in 21yr form in Milroys the other week and very tasty it was too.
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MattS
Master Of Malts
Joined: 23 Apr 2018
Posts: 529
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| Posted: Thu Jul 11, 2019 4:00 pm Post subject: |
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I can see what they're doing with the switch to Lochranza and Lagg.
I think they're taking a risk because Lochranza has been the name of their NAS whisky and because Arran is a more recognisable location for the less aware of Scottish geography. Every brand is born at some point but to sacrifice the established Arran one seems a brave call. |
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Dave h
Master Of Malts
Joined: 26 Jan 2018
Posts: 302
Location: Perth Scotland
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| Posted: Fri Jul 12, 2019 2:57 pm Post subject: |
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Do I read that correct that Arran will be replaced with new/original name of Lochranza whisky and in time will be joined by Lagg whisky when they have whisky fit for consumption?
I read Lagg would focus on experimentation and peated whiskies but assumed Arran would continue as Arran.
I think I prefer the name Arran ahead of Lochranza and ahead of Lagg fwiw. |
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Genuine Risk
Master Of Malts
Joined: 15 Feb 2012
Posts: 371
Location: SW Scotland
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| Posted: Fri Jul 12, 2019 9:34 pm Post subject: |
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| Dave h wrote: | Do I read that correct that Arran will be replaced with new/original name of Lochranza whisky and in time will be joined by Lagg whisky when they have whisky fit for consumption?
I read Lagg would focus on experimentation and peated whiskies but assumed Arran would continue as Arran.
I think I prefer the name Arran ahead of Lochranza and ahead of Lagg fwiw. |
That's what our tour guide told us. It's all a bit strange as I suspect that any Lochranza peated whisky will be shipped down to Lagg and sold through the distillery shop for the next three years.
Agree a price rise is on the cards.
They have also planted Cider orchards at Lagg and say Cider will be bottled in 5 years although looking at the trees I suspect less.
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