Limited edition bottlings

[DillyT]

I am just wondering what that means in terms of whisky..

As I have some bottles that are of 150, 200 and 220 bottles (and so on..) which I would think are Limited edition but then there is the likes of the Glenmorangie A Midwinter Night's Dram for instance that say it is a limited edition bottling but what dose that mean?


In paintings, prints and sculptures there is very strict rules that tell you what you can and can not do when calling things limited edition. I was just wondering about whisky..

[Alexppp]

I don't think there are any rules at all, anyone can slap on a 'Limited Edition' on their label! (and technically it's true of all whiskies as there can't be an infinite supply )

[Scotchnthings]

Limited edition is the most banal and worn out phrase you can find on a whisky bottle. Other then that it depends on what whisky and the demand for that particular whisky.

[blackcipher]

It means, come flip me.if you can!

[lincoln imp]

[James T]

The term "Limited Edition" does let you know that the whisky is not part of a whisky brands core range and wont be around for ever which is good to know if it is a whisky you particularly enjoyed, you then know to grab another bottle as it wont be around for ever. I would rather they used the term than not, I don't find it misleading I just wish they would disclose how limited the edition is.

[GregBurnett]

I usually go by the rule that anything under 5000 bottles is 'limited'. And even that is pushing it!

[Dave h]

Jargon.
Even core range could be classed as limited edition, maybe? Jura, Old Pulteney for example old core range is now limited

[Brummie]

I would say the term Limited Edition is often used in whisky selling to attempt to premiumise and justify a "Limited Editions" higher selling price than they would have got away with asking for it had they revealed other details such as age and actual numbers available.

Still I do agree with James T it "does let you know that the whisky is not part of a whisky brands core range and wont be around for ever ". If you don't like the term Limited Edition then what would you replace it with to inform people the whisky will not always be available. Yes we could state on the bottle the number of bottles available but I can understand how from a business side of things how demand can be unpredictable and that whisky companies are able to meet a larger than predicted demand by blending more whisky together to meet demand and of course maximise profits.

Also I think many whisky drinkers have the idea that Limited Edition should mean uder 1000 bottles but that is nothing in a worldwide release for a big brand like Glenfiddich, Glenlivet or Glenmorangie. I would think these brands need to release tens of thousands in a worldwide release to satisfy the market. There are limited editions where they state the numbers available and limited editions where they don't and they even seem to be flexible with numbers available depending on demand and I don't have a problem with either as I am a whisky drinker and the large flexible release limited editions will only effect whisky collectors/investors/flippers.

[drPete]

See also rare cask
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Talisker 18 - the rest are just details

[lincoln imp]

I just think the term is over used and devalued to the point of it being useless these days.

If a working distillery decided to release 1000 single casks, obviously all limited editions then so what, it is still 1000 casks from the same distillery, yes there may be different fills, sherry or bourbon but all from the same distillery.
The term `limited Edition` is used to imply exclusivity, which is far from the reality.
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Pour me a glass please.

[DillyT]

It dose baffle me for sure..

But I was given a bottle of Glenmorangie A Midwinter Night's Dram which says it is Limited edition but I opened it as it sounded like a nice bottle to drink (which it is) but then on buying another bottle I got thinking. How can this be a limited edition when there are 100's out there for sale and selling for around £40...

[lincoln imp]