Glenfiddich Packaging Gets A Revamp

[William]

William Grant has revealed new packaging for its Glenfiddich range of single malts.
The packaging revamp has been introduced across the 12 year old, 15 year old and 18 year old bottles of the Glenfiddich whisky. Glenfiddich is the single malt Scotch market leader in the UK off-trade, where it is distributed by First Drinks

The move has been timed to coincide with the start of the pre-Christmas sales period.
Global brand director Michael Benson said: "Each and every one of our whiskies is attended to by the most experienced and talented of our craftsmen, so it's only right that the packaging reflects this level of dedication and integrity.

"Packaging is vital in telling our story that is based on using time honoured techniques and innovation in whisky."

William

[William]

William Grant just sent me through some images of the new Glenfiddich packaging, i only had a bottle of the old 18 year old here to compare it, to be honest the difference is hardly noticable, the main thing i noticed was Malt Master David Stewarts signature had dissappeared off the fron label. Here is a image of all 3 new bottles but you will need to to see the larger image to see the difference.



See Larger Image

William

[Andy M]

I see what you mean William, you need to look closely to spot the difference.

Andy M