Scam Whisky Tycoon

[William]

Scotland's whisky industry has gone to war with a mystery Whisky Tycoon who claims to represent many of the biggest brands in world spirits. Major whisky companies such as Diageo, Pernod Ricard and William Grants & Sons are moving to challenge scores of firms set up in London to mimic their names.

Read more here:

http://www.scotchmaltwhisky.co.uk/scamscotchwhiskytycoon.htm
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There's no bad whisky. Just good whisky and better whisky.

[Forbes]

I wonder what and how he expected to make money out of registering the companies.