New Packaging for Glenfarclas 10 Years Old

[William]

Glenfarclas Distillery is celebrating the UK launch of new packaging for Glenfarclas 10 Years Old Single Highland Malt Scotch Whisky, which combines the family owned distillery's traditional values with a contemporary presentation for the brand's principal expression.



The new packaging sees Glenfarclas 10 Years Old presented in a striking red tube design, which whilst modern in style, is reaped in the company's history. The bright red is the same shade as the red ink used by the current Chairman's grandfather to hand write Glenfarclas in the 1930s, writing from which the Glenfarclas logo originated.

The new design builds on the layout and success of Glenfarclas 15 Years Old, 21 Years Old and 25 Years Old packaging, launched in 2006. This incorporates a repeat J&GG monogram pattern on the tube to symbolise six generations of family history, and a line drawing of the distillery with the pagoda pride of place in the Speyside landscape. Glenfarclas 10 Years Old will now also be bottled in a bespoke bottle, embossed Est. 1836, and in clear glass to highlight the natural colour of Glenfarclas.

George Grant, Director of Sales, and sixth generation of the owning family, commented, 'Please be assured that what is in the bottle has not been changed; Glenfarclas 10 Years Old continues to be produced in a traditional Speyside manner with a heavy sherry influence, and I am sure my forefathers would agree that the new presentation pays tribute to the quality of the whisky'.

The re-launch will be supported by a full sales and marketing programme including the continued Glenfarclas sponsorship of the Cheltenham Cross Country Series.

J&G Grant has also just released new contemporary packaging for the one-litre travel-retail version of its Glenfarclas 105 Cask Strength (60% abv) single malt whisky which was first launched in 1968. Sorry dont have any images of this one yet.

William

[butephoto]

Does anyone else think that it doesn't look 'modern in style' at all?
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[Bookie]

I dont know much about art and design, not really an interest of mine but i would say this new packaging certainly falls into the contemporary look mentioned above and i think quite a few different brands of whisky go for this contemporary minimal look for their whisky packaging at the moment. So maybe that makes it modern as this look seems fashionable even though it is an old look.

As long is what is in the bottle is good, i doest really bother me what the packaging is.

Bookie

[Keith]

This packaging brings it into line with the style of packaging for the other bottles in there core range like the 12, 15, 21, 25 and 30 year old.

I do think the colour of the tubes for the 15, 21, 25 and 30 year old are easier on the eye, the bright red of the 10 and bright blue of the 12 year old tubes are a bit sore on the eye. I am sure some marketing company somewhere will have calculated this is what makes these bottles stand out on a shelf and generate more sales.

Keith

[sccotchdrinker]

[Andy M]

It does bring the 10 year old style into line with their other bottlings but i agree i wouldnt say it was a modern look.

Andy M