Transparancy?

[jwbassman]

Just seen this...

https://scotchwhisky.com/magazine/latest-news/9025/bruichladdich-honours-transparency-pledge/

What do you guys make of the whole transparancy thing that is currently all the rage?

I like Bruichladdich and I find it very interesting that they are making this information available - albeit on a limited number of products at the moment - can't see them releasing infomation about the Black Art series for example but you never know.

If you fancy having a look, go here -
http://www.bruichladdich.com/the-whisky/bruichladdich/the-classic-laddie

And if you don't have a bottle with a code use this one - 14/335

[Bookie]

Is it "Transparency" or "Marketing", if they made the info available on all bottling's such as the Black Art you mention then it is transparency.

[sorren]

This has been going on for some time, Compass box kind off started it all off with the release of information on two of thier bottles, Bruichladdich jumped on board to give support and so have a few others, it really does not matter if it is marketing or not, what does matter is we ( the consumer ) gets the information. What everyone is trying to get is the right to declare any information they want. Compass box released the age and amounts of each whisky in the blend, Glenrothes released the vintages that made up one of the releases, this is the information I want and they wanted to release, but this was against the SWA rules.. BACK THE TRANSPARACY ARGUMENT..

[jwbassman]

[Kray]

[TheWM]

Brilliant move and should be mandatory for all producers to do. This is what those at the SWA should be pushing for rather than beating up smaller producers for assisting consumers in how to spend their money wisely.

[jwbassman]

[Forbes]

I am all for full transparency but selective transparency no matter how welcome is probably done for marketing reasons IMO.

[opelfruit]

We have to be a little bit careful here as Joe Public (the 95% share of the market, who drink blends or entry level whisky from supermarkets only) dosent really understand age statements at the best of time, let alone when we start slicing up blends that had a wide range of aged whisky in them.


How much of what age determines what price? I certainly don't know. I'd guess that if a blend had 10% 30yo Ardbeg in it and one has 10% 30yo Glenfarclas then the first would be more expensive than the 2nd, possibly, but then it depends on the makeup of the other whiskies. It's better than what we have at the moment, sure, but we need to be mindful of confusing people.

For the record, I'm all for it. I'd also like transparency to go as far as to ensure that single malt only contains malted barley and water (and yeast). No point bleating on about how natural your product is and showing a nice picture of a mountain or Loch on your website if you pump your single malt full of an added colourant........let us see what's in a whisky and let us see the actual whisky.
_________________
"Too much of anything is bad, but too much good whisky is barely enough."

[jwbassman]

[jwbassman]

I found the reference code on my bottle of The Classic Laddie last night and it was interesting to see what has gone into it...

A good proportion of 1st fill bourbon barrels but also some 3rd and 4th fill sherry butts and a whole host of wine casks too - totally different to the other recipes I looked at yesterday, yet it's the same product.

Code is 13/148 if you guys want to have a look

[jwbassman]

Has anyone else looked up what's gone into their bottle of Bruichladdich? Any unusual, interesting or surprising inclusions?