Posted: Tue Sep 19, 2006 2:40 am Post subject: Glenfiddich whisky named a Superbrand
Glennfiddich is the only whisky brand to receive the accolade
Glenfiddich whisky has been awarded UK "superbrand"? status - the only malt whisky brand to receive the accolade alongside other iconic brands such as Microsoft and the BBC.
Superbrands - an independent panel of marketing and branding experts and, for the first time, consumers - identifies and pays tribute to top brands by recognising, rewarding, and reinforcing leading brands from all over the world.
Lindsey Tier, Glenfiddich senior brand manager at First Drinks Brands, said: "We are extremely proud to be the only malt whisky to be awarded this accolade."?
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