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The Coming Single Malt Scotch Drought

 
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Quaich1
Master Of Malts
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Joined: 21 Apr 2012
Posts: 5749
Location: Ontario, Canada

PostPosted: Sun Feb 07, 2016 7:49 pm    Post subject: The Coming Single Malt Scotch Drought Reply with quote

Interesting article- "If the whisky shortage were a dystopian movie, it would look something like this:
Close in on a young Charlton Heston on a beach. He looks out of frame; his knees buckle. He screams, pulls out his hair. The camera pans to reveal a massive monolith: a twenty story Macallan 21 bottle poking out of the ground, being pounded by the surf. It's empty " bone dry. We did this to ourselves. The current single-malt shortage is something of our own creation: a self-fulfilling prophecy about the rarity of age-minimum whisky. We believed the marketing so hard that we made every scotch distiller's wish come true: they're basically out of product. We drank it all".

Complete article at :

http://www.mensjournal.com/food-drink/drinks/the-coming-single-malt-scotch-drought-20160201
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opelfruit
Master Of Malts
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Joined: 19 Feb 2013
Posts: 1900
Location: Trapped inside this octavarium

PostPosted: Sun Feb 07, 2016 9:34 pm    Post subject: Reply with quote

The last thing we need is advice telling people to "stock up" - it's what's causing part of the problem in the first place Very Happy

Everyone scrambles to stock up and anything they hear is doing to be discontinued and then all of the sudden they all sell out, prices skyrocket, people start selling on auction sites for silly money, the idiots come out to play and think that whisky A is now a good investment and buy up any remaining stock they can find in the hope that prices rise even more - which they do as the stock has gone.


Me and thee sit here, watch it all and then complain that prices are too high for age statements.

...and so it goes on.


What we need is rationing. 2 bottles per customer on everything with an age....that'll sort it out Laughing
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