Whisky Losses Spirits Top Spot

[John]

Figures in trade journal Off Licence News has revealed the vodka has has become the UKs favourite spirit for the first time.

Vodka sales have shot up to £747 million
Blended Whisky Sales were £742 million

Single Malt Whisky sales were £130 so this combined with the blended whisky sales still makes whisky the UKs No1 spirit. But analysts are predicting that vodka will outsell all whisky combined by the end of the year. This is due tothe fact that vodka sales have rocketed as trendy drink for young clubbers and is the favourite drink for the hundreds of thousands of Eurpean migrants in the UK.

John

[Alastair]

Hi John

At the same time as Whisky sales being overtaken by vodka sales in the UK the press are also reporting an export boom for Whisky from the UK.

It is being reported that Whisky is leading a boom in exports of British food and drink, with one of the fastest growing markets being in South East Asia.

According to Food from Britain (FFB), Whisky exports have leapt by 84% to Singapore and 62% to Germany last year, they have set a new record of £2.8 billion on overall sales abroad.

Singapore and Germany act as distribution hubs for whisky, with Singapore supplying to emerging markets in south east Asia and Germany central to central and eastern Europe.

Alastair