World Duty Free Group launches 2013 Whisky Fest

[bifter]

The first week of May 2013 marks the launch of Whisky Fest, World Duty Free Group's annual celebration of the world-famous spirit.

Hosted in World Duty Free, Biza Tax & Duty Free and specialist World of Whiskies stores in 21 airports across the UK, as well as all the travel retailer's Spanish stores, the campaign runs until 25 June.

Designed to appeal to whisky novices and connoisseurs alike, this year's event introduces more brands from around the world than ever before, the retailer said. Expert staff are on hand to offer advice.

Throughout the nine-week promotional period, customers will discover numerous offers and special events in support of the vast selection of whiskies available.

At Heathrow the campaign has been extended to include key airport food & beverage operators
A wide range of exclusive bottles - only available in travel retail - will be showcased and savings of -30% off selected whiskies and -40% off duty free whiskies will be on offer.

Fine, rare and exclusive whiskies are also a key focus during Whisky Fest and for 2013, World Duty Free Group has worked closely with brand partners to bring over 50 exclusive malts to its customers.

For example, Glen Deveron 16yo, 20yo and 30yo expressions will be exclusively available with World Duty Free Group for one year.

Glen Deveron 20yo is available exclusively to World Duty Free Group for one year
Other UK and/or world exclusive whiskies include Johnnie Walker Explorer's Club Collection, The Balvenie Triple Cask Collection and Highland Park Einar.

Whisky Fest is being fully supported across Heathrow Airport, with restaurant partners in all four terminals featuring whisky-based dishes and cocktails on their menus during the promotional period.

The event is also being promoted on the World Duty Free website: www.worlddutyfree.com/whiskyfest-2013 and the specialist World of Whiskies website: www.worldofwhiskies.com/Whisky-Fest-2013.php

http://www.moodiereport.com/document.php?c_id=31&doc_id=35084
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"Whisky is liquid sunshine."
[George Bernard Shaw]

[William]

WDFs have been running Whisky Fest now for the past few years but it isnt what it used to be, like everyone else they have ramped up their prices in the past year or so and there are very few bargains in WDF to be had. Many of the whiskies in Whisky Fest are not actually reduced they are simply saying you are saving 30% on high street prices and sometimes i think they compare prices with some of the most expensive online or high street shops. I am through the airport every week and used to pick up a bottle or 2 every week from WDF but i rarely pick anything up nowadays other than the travel retail exclusive bottlings.

I saw the new Highland Parks at Glasgow airport last week and i heard about the new Glen Deverons which i would be interested to try as distillery bottlings from Macduff are rare. I have a press relase on the new Glen Deverons which i havent got around to posting yet.

I also wouldnt mind trying the new Balvenie Triple Cask bottlings but was a bit disappointed when i saw the prices - the Balvenie Triple Cask 12 year old is £50 although this one is a 1 litre bottle, Balvenie Triple Cask 16 year old £66 and Balvenie Triple Cask 25 year old is £300. A lot of money to put out without trying them and there is rarely any reviews to read on travel retail exclusive bottles.

I will be passing through Glasgow airport tomorrow evening hopefully with Whisky Fest in full swing the new Glen Deverons and Balvenies will be available to taste.
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There's no bad whisky. Just good whisky and better whisky.

[Craven]

What i have noticed at the airport is many of the bottles that used to be 1 litre are now 70cl and the same price as the high street. Still good to pick up the travel retail exclusives but not so many bargains at the airport these days.

[bifter]

Yes, some of the full prices would make the eyes water (as has been observed on these forums previously) and there are far fewer bargains to be had. However a litre of Ardbeg 10 at £41 can't be sniffed at.
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"Whisky is liquid sunshine."
[George Bernard Shaw]