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Cardhu Pure Malt

 
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bodger
Single Malt Member
Single Malt Member


Joined: 17 Dec 2010
Posts: 27

PostPosted: Mon Nov 19, 2012 10:21 pm    Post subject: Cardhu Pure Malt Reply with quote

a valuation please as I have a couple of bottles in attic
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Quaich1
Master Of Malts
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Joined: 21 Apr 2012
Posts: 5749
Location: Ontario, Canada

PostPosted: Mon Nov 19, 2012 10:38 pm    Post subject: Re: Cardhu Pure Malt Reply with quote

bodger wrote:
a valuation please as I have a couple of bottles in attic


Wikipedia describes the controversy with Cardhu Pure Malt as follows:

"In December 2003, parent company Diageo caused controversy by halting the production of Cardhu single malt and replacing it with a blended malt which they labelled a 'pure malt' using the same bottle design and label as its single malt. This was done in order to keep up with increased demand for the whisky, particularly in Spain, as well as for use in Johnnie Walker blended whiskies. The decision by Diageo angered both consumers and other whisky producers who were worried that the single malt image would be damaged. Diageo responded to the criticism by agreeing to change the label style and colour of their pure malt in order to avoid consumer confusion". Check the Wikipedia site to see which bottles you have, pictures are available.
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Kray
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Joined: 15 Mar 2010
Posts: 362
Location: England

PostPosted: Tue Nov 20, 2012 12:54 am    Post subject: Reply with quote

I recall when diageo done this.

I dont think Cardhu fetches much, for example
http://www.mctears.co.uk/auctions/lot.aspx?id=ea8b37c8-da75-42f6-aef7-4b2c696da996&page=2
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