Ballantine's encourages consumers to Change the Plan

[William]

Ballantine's Finest, Europe's No 1 Scotch whisky (although we dont see it much here it the UK) is aiming to connect the younger generation of Finest fans with the latest addition to its successful "Plan Ballantine's' campaign - with the release of a new television commercial, which highlights the brand's increased association with music.

See it here
www.scotchmaltwhisky.co.uk/ballantineschangetheplan.htm
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There's no bad whisky. Just good whisky and better whisky.

[Quaich1]

William, that's a cool commercial, dynamic, a little James Bond flair (boats and all) and seems a perfect draw for the younger adult generation.
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"Always carry a large flagon of whisky in case of snakebite and furthermore always carry a small snake."
W.C. Fields (1880-1946)

[Archer]

We probably dont see the Ballantines Finest on the supermarket shelves here in the UK as it would be able to compete with the likes of Bells, Grants, Famous Grouse and Whyte & Mackay for price even though it is a superior whisky to all of them. Pity as i would buy it.

[albo]

We do get the Balla 17 though, so I'm sure they could compete with the others