Johnnie Walker Where Flavour Is King Campaign

[William]

Johnnie Walker, the world's number one Blended Scotch Whisky, is this week launching a new global advertising campaign. Entitled "Where Flavour Is King', the campaign focuses on the array of rich and intense flavours that are found in each blend of Johnnie Walker whisky.

This unique flavour production and craft of blending, which is at the heart of the Scotch, is reflected in the collection of campaign images, as you are transported to a mysterious and evocative world, featuring giant fruit smashers, towers of spices, honey cauldrons and fire-breathers.

More here and a video of the campaign photo shoot:
www.scotchmaltwhisky.co.uk/johnniewalkerwhereflavourisking.htm
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