Chivas Brothers confirm a strong performance

[William]

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, confirmed strong performances for all of its strategic brands over the last financial year, with its flagship, Chivas Regal, delivering +7% volume growth as it approaches annual global sales of 5 million 9 litre cases. The original luxury whisky grew net sales faster at +11%, consolidating it as the No 2 Scotch whisky by value**.

Chivas Regal volumes grew strongly in emerging markets such as Brazil, Russia, India and Vietnam. Sales in Global Travel Retail exceeded 1 million 9 litre cases annual sales for the first time, following double-digit growth in this sector over the last year. In China, where Chivas Regal is the undisputed No 1 Scotch whisky, both volume and value growth increased strongly.

The brand's buoyant performance was helped by the profitable contribution of Chivas Regal 18 Year Old, which sold over 300,000 9 litre cases to maintain leadership of the ultra premium category. Chivas Regal 18 Year Old also posted double-digit growth figures in key markets such as China, Russia, India, US, Vietnam and Global Travel Retail.

Read more here:
www.scotchmaltwhisky.co.uk/chivasbrothersperfomance2012.htm
_________________
There's no bad whisky. Just good whisky and better whisky.