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Keith
Master Of Malts
Joined: 19 Dec 2006
Posts: 1531
Location: Scotland
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 Posted: Thu May 10, 2012 12:42 pm Post subject: Are any drinks awards truly independent? |
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I have just been reading an article on the BBC and it made me think, are any drinks awards truly independent?
From the BBC news site: | Quote: | Drinks giant Diageo apologises over rigged beer award
Drinks giant Diageo has apologised after admitting a "serious misjudgement" over the British Institute of Innkeeping (BII) awards.
Diageo staff allegedly told BII Scotland to change one of the winners at their annual event, or risk losing Diageo sponsorship in future years.
The winner of the 'Bar Operator of the Year' award - Aberdeenshire-based BrewDog - was subsequently changed.
The annual BII Scotland awards took place in Glasgow on 6 May.
Diageo's brands include Guinness, Smirnoff vodka and Johnnie Walker whisky.
The award-winners were initially decided by an independent panel.
Brewdog, in an account of the events published on its website, claimed it was told by one of the judges at the awards ceremony: "This simply cannot be, the independent judging panel voted for BrewDog as clear winners of the award."
They also said the new "winner" refused to accept the trophy as it already had "BrewDog" engraved on it.
A statement from Diageo said: "There was a serious misjudgement by Diageo staff at the awards dinner on Sunday evening in relation to the Bar Operator of the Year Award, which does not reflect in anyway Diageo's corporate values and behaviour.
"We would like to apologise unreservedly to BrewDog and to the British Institute of Innkeeping for this error of judgement and we will be contacting both organisations imminently to express our regret for this unfortunate incident." |
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Genuine Risk
Master Of Malts
Joined: 15 Feb 2012
Posts: 371
Location: SW Scotland
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| Posted: Thu May 10, 2012 1:01 pm Post subject: |
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Sad though it may be think the answer is no.
_________________
Putting the func in dysfunctional. |
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Bookie
Master Of Malts
Joined: 15 Sep 2008
Posts: 945
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| Posted: Thu May 10, 2012 1:44 pm Post subject: |
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| These awards you see on the packaging of beer and whisky do sell a lot of bottles and the big companies know this. I would say there are very little drinks awards (if any) that are truly independent, many of the awards would not exist if it wasnt for the big companies submitting there entries and often paying entry fees for each product |
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Blackadder
Master Of Malts
Joined: 31 Jan 2010
Posts: 1734
Location: UK
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| Posted: Thu May 10, 2012 5:07 pm Post subject: |
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| It certainly makes you doubt the authenticity of any awards, have the bodies giving out the awards been influenced? Sadly, many probably have. |
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Hodge
Double Malt Member
Joined: 03 Aug 2009
Posts: 102
Location: England
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| Posted: Thu May 10, 2012 8:04 pm Post subject: |
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| very embarassing for Diageo |
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McKay
Master Of Malts
Joined: 23 Apr 2007
Posts: 776
Location: Scotland
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| Posted: Thu May 10, 2012 10:15 pm Post subject: |
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| It shows you that when Diageo support and award they expect to receive an award. I bet Diageo wouldnt dare pull sponsorship of the BII Scotland awards now. |
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Samson
Master Of Malts
Joined: 24 Nov 2007
Posts: 1718
Location: Canada
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| Posted: Fri May 11, 2012 12:21 am Post subject: |
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| I dont know the figures but i believe the whisky companies pay a lot to enter there whiskies into the competitions but i have noticed sometimes it does seem like every entry comes away with an award from some of these competitions. |
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Big Mac
Master Of Malts
Joined: 02 Nov 2006
Posts: 2216
Location: USA - Formerly Scotland
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| Posted: Fri May 11, 2012 1:42 am Post subject: |
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| I never pay any attention to awards but i do refer to Jim Murrays whisky bible for any whisky i am not familiar with and i have to say Jim hasnt let me down yet |
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