Posted: Thu Apr 19, 2007 11:27 am Post subject: Glengoyne Launches New 21 Years Old
Dumgoyne: Glengoyne Highland Single Malt Scotch Whisky has launched its brand new 21 Years Old.
The Malt is now guaranteed to be 100% matured in prestigious first fill European oak sherry casks, thus ensuring the optimum Glengoyne quality in every cask.
The casks (all butts) were hand picked by a specialist distillery team led by Robbie Hughes thre Distillery Manager. Great care was taken during selection to ensure the perfect balance of flavours and natural rich colour that make up the recognizable character of Glengoyne, shone through.
The award-winning 21 Years Old has also benefited from a new presentation which is the final stage in the re-packaging of the core Glengoyne range. Started back in November with the introduction of the re-designed 10 and 17 Years Old bottles and tubes, the Glengoyne 21 years old has now also been redesigned to reflect the super premium status of the Malt within the core range.
The original tube has been replaced with a high quality embossed box with gold-lining, ensuring the 21 Year Old stands out to the consumer as a superior product. The use of a richer blue also adds value, as does the subtle changes in label shapes, name styles and print scale.
Finally, the introduction of tasting notes on both the bottle and box, as well as a separate tasting notes neck booklet, written by the very men who make the whisky, brings the 21 Years Old to life, while the numerous awards received by the brand highlighted on the box, help to convey the prestige of the Malt.
Iain Weir, Marketing Director at Ian Macleod Distillers Ltd, commented: "The 21 Years Old is the pinnacle in the Glengoyne core range. We individually select 100 per cent first-fill European oak sherry casks, the Rolls Royce of casks, to ensure the maximum quality of whisky is created. This excellence is now clearly reflected in the packaging design too, giving customers a much clearer understanding of how much the Glengoyne 21 Years Old has to offer."?
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