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Hotel du Vin / Malmaison Group and SMWS Partnership

 
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John
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PostPosted: Thu Jan 14, 2010 4:48 pm    Post subject: Hotel du Vin / Malmaison Group and SMWS Partnership Reply with quote

The Hotel du Vin / Malmaison Group and The Scotch Malt Whisky Society are announcing a new collaboration to provide Society members and non-members the opportunity to sample some of the world’s rarest malt whiskies.

Until now SMWS members have been able to enjoy the Society's single cask, single malt whiskies in its three members-only venues throughout the UK; two in Edinburgh and one in London.

Aberdeen's Malmaison, Birmingham's Hotel du Vin and Brighton's Hotel du Vin will all open their doors later this month with a special Society snug – the 'Whisky Snuggle'; dedicated lounges and bar areas where Society members and hotel guests can discover a range of Society bottlings.

Commenting on the partnership, Robert B.Cook, chief executive officer, Hotel du Vin and Malmaison, said: "We are always looking at ways in which to innovate and bring something very special and unique to our customers. The Hotel du Vin and Malmaison Group together with The Scotch Malt Whisky Society share the same passion for excellence and I believe it is a natural business fit for us. We are confident that this collaboration will be a success."

Launch Opening Dates:

Aberdeen Malmaison: January 22 2010

Birmingham Hotel du Vin: January 29 2010

Brighton Hotel du Vin: February 5 2010

John
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