Suntory Release Hibiki 12 Year Old in UK

[John]

Japanese distiller Suntory has introduced Hibiki 12 year old premium blended whisky in a world premiere launch in London on 14 May.

Hibiki 12yo is presented in a 24-facet decanter recalling the original 24 seasons in the Japanese year, finished with a traditional "Echizen Washi" label.

Seichi Koshimizu, Suntory's Chief Blender and the first Japanese representative to be appointed a judge at the International Spirits Challenge, said: "Our goal was to create a uniquely Japanese whisky that is mellower and smoother than any other premium 12yo whisky in the world.

"Hibiki is a niche brand and we understand that not many people can afford to buy such premium whiskies. By adding Hibiki 12yo to the range we seek to make the Hibiki brand more affordable to whisky enthusiasts and to increase awareness of the marvellous flavours of Japanese whisky," he added.

Bottled at 43%abv, the tasting notes describe the amber- to gold-coloured whisky as having a nose of plums, raspberries, pineapple, honey and vanilla. The palate is long and smooth with a long, clean, sweet and spicy finish.

Hibiki European Brand Director Tomoo Akaike said: "The roll-call of honour speaks of the great quality of this amazing whisky. It is going to appeal to whisky lovers who appreciate the care and attention that go into creating a new expression. We anticipate great interest in Hibiki 12yo among whisky specialists."

Suntory's Hibiki range has won 15 gold medals and trophies in less than five years, including the World's Best Blended Whisky title for 30yo Hibiki in 2007 and 2008.

Suntory's Hibiki 12 year old aims to be a more affordable Japanese whisky for enthusiasts.

John

Source: The Moodie Report