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Glenfiddich
IPA Experiment and Project XX set to
launch in travel retail.
Glenfiddich
have announced that their Glenfiddich
Experimental Series, which they launched
initially to selected domestic markets
back in September last year, will now be
rolled out in travel retail.
Designed to inspire unusual and
unexpected variants, the series
initially launched with two releases,
the Glenfiddich IPA Experiment and
Project XX (pronounced twenty) and it is
the IPA and Project XX which
will be rolled out to global travel
retail from November 2017. The recently
released third whisky in the
Experimental Series,
The Glenfiddich Winter Storm 21 Year Old
will join the travel retail line up in
2018.
The Glenfiddich IPA Experiment marks the
world’s first single malt Scotch whisky
finished in India Pale Ale (IPA) craft
beer casks. Glenfiddich Malt Master,
Brian Kinsman created the Glenfiddich
IPA Experiment in collaboration with a
local Speyside craft brewer, who shares
a passion for innovative flavours. They
worked together to create a zesty IPA
that would season the whisky casks.
Brian is the pioneer behind this new
single malt Scotch whisky imbued with
zesty citrus and tangy hops from the oak
casks that had previously held a bold
Speyside IPA. In the process of
Glenfiddich crafting a new whisky for
the Glenfiddich Experimental Series, the
pair also created a brand new IPA craft
beer.
The Glenfiddich Project XX
bucks the tradition of malt whisky being
chosen and vatted by only a Malt Master,
it is the result
of one of the most ambitious malt
experiments of Glenfiddich's 130 year history; a
collaboration between 20 whisky experts
and Glenfiddich’s Malt Master, Brian
Kinsman, who developed one unexpected,
extraordinary whisky by bringing
together 20 very special single malts.
Going against normal whisky making
conventions, Brian invited 20 whisky
experts from 16 countries around the
world, to explore and each select a cask
from a warehouse at the Glenfiddich
Distillery. The experts, from the US,
Canada, France, Germany, Taiwan, China,
South East Asia, Ukraine, Brazil,
England, Scotland, Mexico, The
Netherlands, South Korea, Russia and
South Africa, descended onto Dufftown to
take part in this global experiment; the
ambition to create one remarkable single
malt, by combining the curiosity and
knowledge of these global experts.
This freedom of choice resulted in a
20-strong collection of some of the most
unusual whiskies from Glenfiddich’s
unrivalled stocks, chosen from aged
malts matured in port pipes to ancient
sherry butts and first fill bourbon
casks. Brian skilfully produced the
final variant, expertly married together
in a small batch vatting, to create a
remarkable final liquid.
The Glenfiddich Experimental Series has
been somewhat critically acclaimed,
particularly by a number of the new
generation whisky
reviewing bloggers that has cropped up
over the past few years, but reading the
reviews on
Master of
Malt and
The Whisky Exchange from real
whisky drinkers the Experimental Series
has been very well received and this
is backed up by its sales. Interestingly
the Glenfiddich IPA Experiment has
become William Grant & Son’s fastest
growing single malt for a decade, with
uptake beyond all expectations which
certainly demonstrates whisky drinkers
thirst for innovative experimental
single malt whiskies and is a clear thumbs up to
the quality of the whisky.
Look out for the Glenfiddich
Experimental Series IPA Experiment and
Project XX in travel retail outlets from
November 2017 or if you cant wait that
long you will find them both available
from
specialist online whisky shops such as
Master of
Malt
and
The Whisky Exchange
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