Whisky Focus - Glenfiddich Experimental Series Joins The Travel Retail Range

Glenfiddich Experimental Series Joins The Travel Retail Range


2nd October 2017
Glenfiddich IPA Experiment and Project XX set to launch in travel retail.

Glenfiddich Experimental Series - IPA Experiment and Project XX launching in travel retail.

Glenfiddich have announced that their Glenfiddich Experimental Series, which they launched initially to selected domestic markets back in September last year, will now be rolled out in travel retail.

Designed to inspire unusual and unexpected variants, the series initially launched with two releases, the Glenfiddich IPA Experiment and Project XX (pronounced twenty) and it is the IPA and Project XX which will be rolled out to global travel retail from November 2017. The recently released third whisky in the Experimental Series, The Glenfiddich Winter Storm 21 Year Old will join the travel retail line up in 2018.

The Glenfiddich IPA Experiment marks the world’s first single malt Scotch whisky finished in India Pale Ale (IPA) craft beer casks. Glenfiddich Malt Master, Brian Kinsman created the Glenfiddich IPA Experiment in collaboration with a local Speyside craft brewer, who shares a passion for innovative flavours. They worked together to create a zesty IPA that would season the whisky casks. Brian is the pioneer behind this new single malt Scotch whisky imbued with zesty citrus and tangy hops from the oak casks that had previously held a bold Speyside IPA. In the process of Glenfiddich crafting a new whisky for the Glenfiddich Experimental Series, the pair also created a brand new IPA craft beer.

The Glenfiddich Project XX bucks the tradition of malt whisky being chosen and vatted by only a Malt Master, it is the result of one of the most ambitious malt experiments of Glenfiddich's 130 year history; a collaboration between 20 whisky experts and Glenfiddich’s Malt Master, Brian Kinsman, who developed one unexpected, extraordinary whisky by bringing together 20 very special single malts.

Going against normal whisky making conventions, Brian invited 20 whisky experts from 16 countries around the world, to explore and each select a cask from a warehouse at the Glenfiddich Distillery. The experts, from the US, Canada, France, Germany, Taiwan, China, South East Asia, Ukraine, Brazil, England, Scotland, Mexico, The Netherlands, South Korea, Russia and South Africa, descended onto Dufftown to take part in this global experiment; the ambition to create one remarkable single malt, by combining the curiosity and knowledge of these global experts.

This freedom of choice resulted in a 20-strong collection of some of the most unusual whiskies from Glenfiddich’s unrivalled stocks, chosen from aged malts matured in port pipes to ancient sherry butts and first fill bourbon casks. Brian skilfully produced the final variant, expertly married together in a small batch vatting, to create a remarkable final liquid.

The Glenfiddich Experimental Series has been somewhat critically acclaimed, particularly by a number of the new generation whisky reviewing bloggers that has cropped up over the past few years, but reading the reviews on Master of Malt and The Whisky Exchange from real whisky drinkers the Experimental Series has been very well received and this is backed up by its sales. Interestingly the Glenfiddich IPA Experiment has become William Grant & Son’s fastest growing single malt for a decade, with uptake beyond all expectations which certainly demonstrates whisky drinkers thirst for innovative experimental single malt whiskies and is a clear thumbs up to the quality of the whisky.

Look out for the Glenfiddich Experimental Series IPA Experiment and Project XX in travel retail outlets from November 2017 or if you cant wait that long you will find them both available from specialist online whisky shops such as Master of Malt and The Whisky Exchange
 

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