Whisky Focus - Whisky Auctioneer Launches Wine Auctioneer

Whisky Auctioneer Launches Wine Auctioneer

1st September 2017
Perthshire based Whisky Auctioneer launch online wine auction site Wine Auctioneer.

Wine Auctionerr wine expert Stuart Campbell

I am sure most of you are familiar with Whisky Auctioneer, one of the world’s largest and most successful online whisky auctions, well it now seems like the Perthshire based company is now bidding for a share of the world’s online wine auction market with the launch of Wine Auctioneer www.wineauctioneer.com.

Launching today, Wine Auctioneer is a dedicated online wine auction site, offering wine lovers, connoisseurs and investors a more accessible way of trading fine, old, rare and collectable wines from around the world.

They aim to provide a fair, transparent and uncompromising service to all, Wine Auctioneer’s users will benefit from a simple, clear and competitive fee structure, along with an intuitive and user-friendly website that has been tried and tested over the past four years of selling whisky.

Wine Auctioneer Selling Fees are:

  • Selling Commission – 5%
  • Basic Listing Fee - £5.00 per lot
  • Mixed-Case Fee - £2.50 per additional unique bottle
  • Reserve Fee - £5.00 per lot

Wine Auctioneer Buying Fees are:

  • 10% of the final selling price / hammer Price
  • Please note VAT (at current rate, 20%) is applicable on commission, delivery and surcharges. VAT is not applicable to the hammer price of the wine.

The inaugural bimonthly auction will take place between Friday 10th and Monday 27th November 2017. The deadline for consigned entries closing on Monday 3 November and registration is free.

Whisky Auctioneer’s decision to launch the new site came in response to the growing diversification of its whisky auctions.

As founder and managing director, Iain McClune explains: "Over the past four years we have seen a big increase in consignments of wine, port and other spirits to our auctions. It became clear that there was a demand for an easy to use online auction platform within the fine wine community. With our established reputation as specialist auctioneers and our in-depth knowledge of the drinks industry it was a natural move to launch a dedicated website to meet this demand."

The team is headed up by wine expert Stuart Campbell who has over 15 years’ experience in the wine industry including as the owner director of Fyne Wines, an independent wine merchant.

Commenting on the new auction, Stuart Campbell said: "We’re all really excited by this new venture. Wine Auctioneer heralds a movement away from the traditional bricks-and-mortar auction house towards a platform that meets the needs of a modern global audience of buyers and sellers. We are the fine wine auction for the 21st century.

“In 2016 almost $340m* was made from wine auctions around the globe, with sales taking place across Europe, the US and Hong Kong. Despite having a global customer base only 11% of these sales were generated through online auctions. We believe we can increase both the proportion and value of online wine auctions by offering buyers and sellers alike a simpler, fairer and less restrictive auctioning experience."

In addition to the publicly-released wine, port and other spirits auctioned from the premises, Wine Auctioneer will also auction bottles held in-bond.

For interested sellers, a free valuation service is offered along with advice on how best to get bottles to the premises. Sellers based within the UK can take advantage of a regular bottle collection service. For sellers outside the UK, courier collections can be arranged. Once consigned for auction, bottles will be offered to an extensive and established global user base.

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