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William Grant
& Sons reports record year in travel
retail and focuses on exclusive lines
for 2013.
William Grant & Sons will attend the
Duty Free Show of the Americas this year
with yet another record year in travel
retail reported for 2012. All of the
company's core
brands including Glenfiddich, The
Balvenie, Grant’s, Tullamore Dew and Hendrick’s Gin
have grown by value over the past year, with
volume sales significantly above
expectations.
The travel retail result reflected
global success for the company with
highlights including:
- Glenfiddich becoming the first
ever single malt Scotch Whisky to
sell more than 1 million cases in a
single year.
- Grant’s Blended Scotch moving
ahead of J&B to become the world’s
3rd largest blended Scotch by both
value and volume.
- William Grant & Sons named IWSC
Distiller of the Year for a record
breaking fifth successive year.
- Hendrick’s Gin cementing its
position as the world’s leading
super premium gin.
- Opening of the new Tullamore DEW
Visitor Centre –with large
investment planned for new
distillery.
Duty Free Show of the Americas Show Preview
At this year’s Orlando show, William
Grant & Sons will
be focussing on exclusive editions for
travel retail in the coming year, seen as essential in
customer engagement within the airport
environment.
The Balvenie
 As I reported here in November, the focus for The Balvenie
this coming year is the launch of the
Travel Retail exclusive
The Balvenie Triple Cask range, comprising
of 12 year old, 16 year
old and 25 year old variants.
Created exclusively for Travel Retail,
the Triple Cask range offers expressions
of The Balvenie that has matured in the
three most traditional types of cask –
first-fill bourbon, refill bourbon and
sherry; all in a large wooden vessel
known as a marrying tun. These new
marriages of The Balvenie are made to
precise recipes refined over time by
David Stewart to ensure each captures
the distillery’s distinctive rich,
smooth and honeyed style.
Also as I have mentioned here only last
month
The
Balvenie Tun 1401 Batch 7
will be available during the first quarter of
2013, exclusively to travel retail, The
Balvenie Tun 1401 is another unique
creation from Malt Master David Stewart.
After transferring specially selected
casks from across the ages, including
some of the distillery’s rarest
treasures to a small marrying tun, the
liquid is left to rest for several
months prior to bottling to produce a
single malt that enhances its already
precious parts. The Balvenie Tun 1401
takes its name from the traditional oak
marrying tun in which the aged whisky is
married.
Glenfiddich
 One of the big success stories for 2011
and 2012 has been the launch of the
travel retail exclusive
Glenfiddich 19 Year Old Glenfiddich Age
of Discovery Madeira Cask Finish. Such has
been the reception that, following the
introduction of a second version,
William Grant & Sons have added a third
version in 2013. Again exclusive to the
channel, and designed to become a
gifting range,
Glenfiddich Age of Discovery Red Wine
Cask Finish which is also 19 years
old. This third addition to the
popular series celebrates Darwin’s voyage of discovery
on board The HMS Beagle in 1831 that
sailed from Plymouth in England. Charles
Darwin, a young gentleman naturalist on
board the ship – was recruited by Robert
Fitzroy, ship’s Captain, to record the
natural history and geology that they
were to encounter in their travels.
Age of Discovery Red Wine Cask Finish is
an extraordinarily rich Glenfiddich
Single Malt Scotch Whisky, finished in
oak casks previously used to produce the
smooth, complex wines of South America.
Malbec, Merlot and Cabernet Sauvignon
grapes combine with the oak to deliver
exceptional smoothness complimented by
warm spicy notes - sweet berry flavours
lend a velvety sweetness.
As we told you back in December, to mark 125
years of pioneering spirit at the
Glenfiddich Distillery, William Grant
and Sons has launched the new
Glenfiddich 125th Anniversary Edition
gift pack. Launched exclusively
for travel retail, it is a vatting of
peated and unpeated Glenfiddich and a
taste of how Glenfiddich would have
tasted like in the past the Glenfiddich
125th Anniversary Edition is a limited
edition single malt Scotch whisky
created by William Grant’s Malt Master,
Brian Kinsman. It is available in a very
attractive gift tin, presented with a
beautiful copper stopper, a certificate
of authenticity & leaflet on the product
and should appeal to both the whisky
collector and connoisseur.
Tullamore DEW
In an increasingly competitive Irish
whiskey market, Tullamore DEW has
maintained its momentum. Significant
progress has been made on key strategic
brand initiatives: the development and
launch globally of the new brand
positioning, development and initial
roll out of the global communication
platform ‘Irish True’, the upgrade of
the Tullamore DEW Original packaging
design, and the ongoing development of a
new brand home with the takeover of the
Tullamore DEW Visitor Centre.
Grant's
For Grant’s Blended Scotch Whisky – now
the world’s number three brand in retail
value - the focus
continues to be premiumisation of the
brand with the continued roll out of the
global travel retail exclusive 25 Year
Old, the premium 12 Year Old, and
various cask finishes which highlight
the depth and quality of the brand.
Hendrick's Gin
Outstanding growth for the world’s
leading super premium gin continues in
travel retail thanks to a program of
high profile theatrical promotions and
activities that highlight the unique
manufacturing process and taste of
Hendrick’s. The Barber Chair concept
(launched at last year’s Duty Free Show
of the Americas), was introduced into
other key markets in Global Travel Retail and has caused
a stir wherever it has run.
Following the success of the travel
retail exclusive Tea Time Martini gift
pack, William Grant & Sons is launching a new ‘Teatime
Pack’ for 2013 in Orlando.
This delightfully peculiar cucumber and
rose petal infused gin has staked its
claim as one of the industry’s most
premium quality gin libations by taking
silver at the world’s leading spirits
competition, the 2012International
Spirits Challenge (ISC).
Sailor Jerry
Sailor Jerry continues to enjoy growth
with distribution limited to locations
where listings are supported by strong
domestic on- and off-trade presence.
Both are supported by impactful and
entertaining promotions and sampling
activity. Las year’s Flash art tattoo
concept activation that went live in
March in JFK is currently being launched
throughout GTR in 2013.
Innovation brands such as Milagro, Reyka,
Hudson and Monkey Shoulder. William
Grant & Sons is
steadily increasing the number of brands
offered apart from whisk(e)y . The
launch and roll out of these brands is
controlled starting in 2013.
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