|
12th December 2011 |
Jim Murray’s
Whisky Bible 2012 App now available on
Android and Apple ITunes.
 Whisky drinkers across the world are
today celebrating the launch of world's
most comprehensive whisky mobile app
ever produced; Jim Murray’s Whisky Bible
Pro 2012.
Written by whisky doyen Jim Murray, the
app features a staggering 4,500 whisky
tasting notes, 1,500 of which have been
individually tasted and rated by Jim
Murray over the past four months.
Designed to harness Jim Murray’s
experience and status as the leading
whisky writer and author, the app
provides quick, honest, and independent
whisky advice to users; a feature that
will enable anyone, irrespective of
their whisky experience, to walk into a
shop or bar and be confident of what it
is they are buying.
‘People can be intimidated by the high
price of whisky, particularly at this
time of year when the sheer number of
whiskies made available, increases
significantly’, comments Jim Murray. ‘
Add the many styles, country of
production; finishes and ages on offer,
and it’s easy to why people don't want
to take a risk on a unknown bottle which
can cost upwards of £50’, he continues.
Launched in a Standard and Pro versions,
Jim Murray’s Whisky Bible app is
available on Android and Apple ITunes
platforms.
In its standard format, the app offers
outstanding value and choice for those
who are simply looking for quick
independent guidance on what to expect
from any individual whisky. Featuring
short-form tasting notes, this format
will be of particular use to the
inexperienced whisky buyer and those
wishing to build their whisky knowledge
in ‘bite-sized’ chunks. Featuring 13
individual sets of tasting notes from
the key whisky-producing regions of the
world, the standard Whisky Bible is
priced at £1.49 for each of the regions
purchased.
The Pro version of the app is a
full-blown mobile version of Jim
Murray’s highly rated Whisky Bible 2012.
Priced £12.99 this version carries
Murray’s full set of tasting notes for
all 4,500 entries in the 2012 Whisky
Bible, making it the most comprehensive
and detailed collection of tasting notes
available anywhere on the planet!
Both Whisky Bible app formats feature an
easy to use search mechanism enabling
users to explore the world of whisky by
type, distillery, or brand name.
Searches can also be carried out using
country, region, and age or by using a
single word search facility that enables
users to identify whiskies that have a
particular taste or flavour profile.
"If I had been a given a Pound, Dollar
or Euro for every time I had been asked
to give advise on what whisky to buy, I
would be a very wealthy man indeed; but
sadly I’m not. And whilst I would truly
love to be able to answer these
questions on an individual basis, I
can’t, which makes the launch of the
Whisky Bible app such a rewarding
exercise. For the first time ever whisky
buyers will be able to draw upon my
experience, knowledge and my vast
collection of tasting notes at a time
and place where it matters most; when
faced with ubiquitous wall of whisky in
a bar or in a retail store. I hope that
once armed this app, consumers will be
encouraged to explore the rich and
diverse world of whisky with
confidence", concludes Murray.
If you still prefer the old fashioned
hard copy don't worry printed copies of
the
Whisky Bible 2012 are available from
Amazon
|
Where To Buy Whisky Online
|
|
Select a country for a list
of specialist Whisky shops who delivers
to you:
|
Whisky Focus::
<<<Back to
Whisky Focus for more Whisky News
|
Top
Of Page |
|
|
Online Whisky Shops |
|
|
|
New Whiskies |
| Check out the latest
new whisky releases. |
 |
| Worldwide delivery
available.
More Info |
|
|
|
Whisky Newsletter |
 Keep up to date with
the latest whisky news and special
offers
More Info |
|
