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28th November 2011 |
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Tullamore Dew
Launches 12 Year Old Special Reserve
 This
is Tullamore Dew’s best selling premium
variant worldwide. Some of you may have
already come across this one on your
travels as it is sometimes found in
travel retail outlets throughout the
world, although it has never been
available in UK travel retail.
The good news is that Tullamore Dew 12 Year Old Special Reserve is being launched in the UK. This latest addition to the Tullamore range
in the UK will
provide a premium offering to
complement the very popular original
Tullamore Dew blend. Tullamore Dew 12 Year Old Special
Reserve variant will be on shelves of
whisky specialist shops from late
November.
So what makes the
Tullamore Dew 12 Year Old Special
Reserve special apart from the obvious -
the 12 year old age statement, well it is a unique blend of three
different types of triple distilled
Irish whiskey:
- Pot still whiskey, which is a
unique Irish style of whiskey which is
distilled from malted and unmalted
barley in copper pot stills. There
is a higher percentage pot still
whiskey in the blend than what you
will find in the standard Tullamore
Dew blend.
- Malt whiskey which is
distilled from malted
barley only, in copper pot stills. There
is also a higher percentage of malt
whiskey than what you will find in the
standard Tullamore Dew blend.
- Grain whiskey which is distilled
from corn and malted barley in tall
column stills.
The three
types of Irish whiskey in the blend are
all aged between 12-15 years in ex-bourbon and Olorosso Sherry casks which make the 12
Year Old Special reserve round, smooth
yet satisfyingly complex.
This is
the first release in the UK from
Tullamore since it was acquired by
William Grant & Sons in 2010 when they
bought Tullamore and three liqueurs –
Irish Mist, Carolans and Frangelico from
the Irish C&C Group..
Most of the well known Irish whiskeys
today are produced in just two
distilleries and Tullamore is no
different, most Tullamore whiskey has
been produced at the Irish Distillers
Midleton distillery in Cork since 1963
when the brand was sold to Powers and
the Tullamore distillery was closed.
So are we likely to see a new Tullamore
distillery in the near future? I
certainly hope so,
since William Grant & Sons acquired
Tullamore it has been widely rumoured
that they want to distil there own
products and would be looking to build a
distillery which would enable it to
become a very significant player in Ireland
but to date William Grant & Son has not
commented on whether it will be building
a new Tullamore distillery. My guess is
we may see something happening sooner rather than later.
Tom
Wade, Senior Brand Manager for Tullamore
Dew at First Drinks, comments: "With
Tullamore Dew, we really want to spread
the unique Irish spirit of the brand. We
have exciting plans to grow the brand in
the UK as there is a real opportunity
for Tullamore Dew to become a serious
player in the whiskey market. With the
recent announcement of the new marketing
investment and now with the 12 Year Old
liquid entering the UK market, we hope
to really establish the brand across
both the on and off-trade, particularly
in the more premium sector and with the
whiskey connoisseur.
"Premium brands are outperforming the
spirits market across both channels and
whiskey is a key beneficiary of this.
With consumers increasingly looking at
brands which offer real heritage,
integrity and value, we are confident
that Tullamore Dew will be well received
by consumers."
This latest development comes just two
months after the brand announced the
roll-out of a multi-million dollar
global investment in Tullamore Dew, with
the reveal of new look packaging and the
launch of a global integrated
communications campaign, under the
banner of ‘Irish True’.
Tullamore Dew 12 Year Old will be
available in specialist whisky shops
such as
The Whisky Exchange. It has a RRP of £29.45 per 70cl
bottle.
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Tullamore Dew 12 Year Old Tasting Notes
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Producer's Tasting Notes:
Nose: Medium intensity, malty,
spicy, toasted wood and vanilla notes.
Complex flavours with sweet nuttiness.
Faint notes of Christmas cake and a hint
of lemon can also be found.
Body: Complex, spicy, oily,
toasted wood and vanilla notes combining
robust pot still with distinctive malty
sherry notes. Full bodied with a rich
flavour and faint notes of Christmas
cake and a touch of citrus and leather.
Palate: Smooth and full with
woody undertones giving way to sweet
Olorosso nuttiness with just a touch of
spice.
Finish: Rich, long, malty and
spicy notes. Pleasantly dry finish with
slightly lemony and sweet notes
lingering
William
Morrison's Tasting Notes:
 Nose: Lovely elegant aroma of
vanilla, sweet coconut and tea biscuits,
with a lovely
gentle spicy and fruity aroma in the
background.
Palate:
Loads of pot still character, smooth,
oily. A great balance of soft sherried
fruit and spices, coconut, creamy,
toasted vanilla and a touch of dry oak.
Finish: A long lingering finish. Slowly drying oak, nutty,
spicy a touch of sweet vanilla.
Comment: 2011 has definitely turned into a great year for
premium Irish whiskey in the UK with this yet
another quality Irish whiskey being
launched.
It takes a few mouthfuls to fully
appreciate but once you get into this
with its big pot still influence and
wonderful delicate sherry and spices,
you will just want to pour yourself
another. The balance of fruit, spice and
oak is perfect. Definitely a premium
blend and a big step up from the
standard Tullamore. If you enjoy premium Jameson
whiskey or Redbreast whiskey then you will
definitely enjoy this one and if you
haven't tried Irish whiskey yet for the
price this would be a great place to
start. Slainte, William.
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Where To Buy Tullamore Dew Whiskey
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Select a country for a list
of specialist Whisky shops who delivers
to you:
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Whisky Focus
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