Whisky Focus - Scotch Malt Whisky Society (SMWS) Bottlings Get A New Look

Scotch Malt Whisky Society (SMWS) Bottlings Get A New Look


21st February 2017

Scotch Malt Whisky Society bottlings get first new look in over a decade.

Scotch Malt Whisky Society (SMWS) new look bottle.

The Scotch Malt Whisky Society (SMWS), which is a rather unique international whisky club which is approaching its 35th anniversary has given its iconic green bottle a bit of a makeover.

This is the first change to the SMWS bottle in over a decade, the most obvious change which you will notice first with the new bottle is the introduction of 12 different colours, in the caps, in a strip on the label itself and in the age statement. Each colour conforms to one of the Society’s unique 12 flavour profiles, from Young & Sprightly through to Old & Dignified, which they have introduced to help you navigate the hundreds of bottlings they release each year. By defining whisky more by aromas than by region, they want to make it easier to focus on the flavours.

You will also notice that they have given their logo a bit of a makeover, the Vaults in Leith still takes pride at the heart of the Society’s modernised logo. The spiritual home of the SMWS dates back to the 18th century and is one of Scotland’s oldest commercial premises. We’ve emphasised the shape of the bottle in the building as a tribute to its history as a warehouse for the drinks trade and long-term home of the Society.

Each bottle will still carry a entertaining and descriptive name as well as a  succinct Tasting Note, written by the members of the SMWS secretive Tasting Panel.

The Society never name the distillery of origin on the bottle but give each distillery a code number and that has not changed, each bottle will still be adorned with a SMWS Code Number where the first number represents the distillery the whisky is from and the second represents the number of single casks that have been bottled from that distillery.

One of the biggest changes in their new design is making sure the age is and always will be up front as well as the date of distillation. The bottle will also tell you the cask type, region and strength of each whisky which will continue to be bottled at cask strength.

SMWS bottlings are only available to society members but many bottling eventually find there way to specialist online whisky shops such as Master of Malt
 

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