Whisky Focus - Smokehead Commission Customised Ducati Motorcycle The Smoker

Smokehead Commission Customised Ducati Motorcycle

26th February 2019
Smokehead team up with global biking sensation Tyler to create The Smoker a customised Ducati motorcycle.

Here's one for the bikers amongst you, Smokehead Islay Single Malt Whisky has teamed up with renowned global biking sensation Tyler Lunceford (known as the Ducati Whisperer of the New York tri-state), challenging him to create his boldest motorcycle ever. The project will follow the creation of a customised Ducati bike, captured through a series of episodes.

US born, Tyler has a workshop in Brooklyn where he has customised bikes for many obsessive bikers and rock stars. He recently moved to Scotland and opened a workshop in Leith, Edinburgh and will produce a custom Ducati, inspired by vintage racing motorcycles, for Smokehead to showcase at key events. The project will run until September 2019, when the finished model, ĎThe Smokerí, will be unleashed.

Tyler Lunceford, commissioned by Smokehead whisky to create The Smoker a customised Ducati motorcycle.

Commenting on the partnership, Tyler Lunceford, of North Motorcycle, said: "Iím excited to be involved with Smokehead. I love the idea of this brand supporting craftsmen and women, and itís even better as Iím a huge Smokehead whisky fan.

"Motorcyclists have an identity; they feel independent and different from other people. When you find something you like, such as a bold, smoky, outrageous whisky that is not for everyone, it gives you a sense of belonging when it is for you.

"Iím literally building my dream bike; it will be something thatís never been seen before, something so bold, that even motorbike buffs will be blown away. It wonít be easy, but itís a great opportunity to make something really special."

Adding his thoughts, Iain Weir, Smokehead Brand Director, said: "Weíre proud to be working with Tyler. His all-round attitude personifies Smokehead Ė bold, daring and independent. We canít wait to see the bike unveiled. Just like Smokehead, motorbikes are not for everyone, but thatís okay, and thatís why this partnership works so well.Ē

It is unclear what will happen to the customised Ducati Smokehead 'The Smoker' when it is built but I will certainly let you know if it will be available to buy.

you will find the current range as well as some now discontinued expressions available from specialist online whisky retailers such as The Whisky Exchange and Master of Malt

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