Smokehead
team up with global biking sensation
Tyler to create The Smoker a customised
Ducati motorcycle.
Here's one for the bikers amongst you,
Smokehead Islay Single Malt Whisky has
teamed up with renowned global biking
sensation Tyler Lunceford (known as the
Ducati Whisperer of the New York
tri-state), challenging him to create
his boldest motorcycle ever. The project
will follow the creation of a customised
Ducati bike, captured through a series
of episodes.
US born, Tyler has a workshop in
Brooklyn where he has customised bikes
for many obsessive bikers and rock
stars. He recently moved to Scotland and
opened a workshop in Leith, Edinburgh
and will produce a custom Ducati,
inspired by vintage racing motorcycles,
for Smokehead to showcase at key events.
The project will run until September
2019, when the finished model, ‘The
Smoker’, will be unleashed.
Commenting on the partnership, Tyler
Lunceford, of North Motorcycle, said:
"I’m excited to be involved with
Smokehead. I love the idea of this brand
supporting craftsmen and women, and it’s
even better as I’m a huge Smokehead
whisky fan.
"Motorcyclists have an identity; they
feel independent and different from
other people. When you find something
you like, such as a bold, smoky,
outrageous whisky that is not for
everyone, it gives you a sense of
belonging when it is for you.
"I’m literally building my dream bike;
it will be something that’s never been
seen before, something so bold, that
even motorbike buffs will be blown away.
It won’t be easy, but it’s a great
opportunity to make something really
special."
Adding his thoughts, Iain Weir,
Smokehead Brand Director, said: "We’re
proud to be working with Tyler. His
all-round attitude personifies Smokehead
– bold, daring and independent. We can’t
wait to see the bike unveiled. Just like
Smokehead, motorbikes are not for
everyone, but that’s okay, and that’s
why this partnership works so well.”
It is unclear what will happen to the
customised Ducati Smokehead 'The Smoker' when it is
built but I will certainly let you know
if it will be available to buy.
you will
find the current range as well as some
now discontinued expressions available
from specialist online whisky retailers
such asThe Whisky Exchange
and
Master of Malt
Where To Buy Whisky Online
Select a country for a list of
specialist Whisky shops who delivers to
you:
