Scotch Whisky exports break new records. Exports up 23% to £4.23bn
in 2011. Exports to USA break £600m mark
for first time.
Whisky exports continued to grow last
year hitting a record £4.2billion in
shipment value, up 23% on 2010 according
to figures unveiled today by the Scotch
Whisky Association (SWA).
Rising demand in both emerging and more
mature markets has resulted in export
values increasing by an average of 10% a
year over the last five years. It now
contributes £134 per second to the UK
balance of trade.
Exports to the USA, the biggest market
by value, broke the £600 million barrier
for the first time in 2011 to reach
£654.9m – up 31% on 2010. France, the
second biggest market, saw exports grow
by 27% to £535.4m.
Affluent young professionals in fast
growing economies are increasingly
developing a taste for Scotch Whisky.
This is contributing to growth in
countries across Asia and Latin America.
Direct exports to Singapore, which
serves as a distribution hub for much of
Asia, rose by 44% to £317.9m. Taiwan saw
an increase of 44% to £155.2m. In South
America, Brazil was the fastest growing
market by value with exports up 48% to
To meet this increased demand,
distillers are investing record amounts
in production capacity across Scotland.
In the last four years the Scotch Whisky
industry has invested over £1bn in new
Gavin Hewitt, chief executive of the
Scotch Whisky Association, said:
"Despite continuing economic
uncertainty, Scotch Whisky continues to
meet increasing demand from all corners
of the globe. It continues to appeal to
consumers in countries such as the USA
and France and is being enjoyed by
younger professionals in newer markets
in Asia and Latin America.
"Exports have increased for seven years
running contributing to delivering an
export-led recovery, a focus for both
the UK and Scottish Governments.
"Securing fair market access and
reducing tariffs is a priority for the
industry. A Free Trade Agreement (FTA)
between the European Union and South
Korea came into force in July. India is
a priority for this year. We are hopeful
a FTA can be signed which will lead to a
reduction in the onerous 150% import
tariff. The industry in investing in
Scotland to ensure it can seize these