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Global Scotch whisky market outlook 2015-2019 report predicts the market to witness a steady growth at a Compound Annual Growth Rate of around 5% and for the market to witness a reduction in product prices due to the increasing competition among vendors.
Technavio's market research analyst predicts the global Scotch whisky market to witness a steady growth at a Compound Annual Growth Rate of around 5% during the forecast period. The rise in disposable income and the growing demand for premium whisky has been fuelling the growth of this market. Around 88% of consumers globally, consider whisky as an affordable luxury, which is driving manufacturers to launch more premium and super-premium offerings to meet the demand.
Rising trends such as organic Scotch whisky is also expected to drive the growth of the market during the forecast period. Organic whisky distilleries avoid the usage of artificial colours for enhancing the appearance of the whisky. Â Some of the distilleries that offer organic Scotch whiskies in the market are Benromach, Bruichladdich, Organic Spirits Company, and Da Mhile.
Segmentation by product and analysis of the global Scotch whisky market:
- Malt scotch
- Grain scotch
- Blend scotch
Blend scotch accounted for nearly 79%
of the market shares during 2014. This
market research report predicts this
segment to continue its dominance during
the forecast period owing to the high
demand from consumers. Some of the
popular brands in this segment are
Bells, Dewar's, Johnnie Walker, Whyte
and Mackay, Cutty Sark, J&B, The Famous
Grouse, Ballantine's, and Chivas Regal.
Geographical segmentation and analysis
of the global Scotch whisky market:
The global Scotch whisky market is
dominated by Europe, which had a market
share of 34% during 2014. France, Spain,
and Germany are the major contributors
in the scotch whisky market in the
region. This research report anticipates
Turkey to be an emerging market during
the forecast period, fuelling the demand
for Scotch whisky in Europe.
Competitive landscape and key vendors
The global Scotch whisky market is
fragmented due to the presence of
numerous small and large suppliers.
These vendors compete on the basis of
price, quality, innovation, service,
reputation, distribution, and promotion.
The report predicts the market to
witness a reduction in product prices
due to the increasing competition among
vendors. Diageo was the largest provider
in the market during 2014 with a market
volume share of 24%.
The leading vendors in the market are:
- Bacardi
- Diageo
- Pernod-Ricard
- William Grant & Sons
Other prominent vendors in the market
include Aceo, Beam Suntory, Ben Nevis
Distillery, Erdington, Gordon &
MacPhail, Harvey's of Edinburg
International, International Beverage
Holdings, Isle of Arran, and The
Glenmorangie.
Key questions answered in the report
include:
- What will the market size and
the growth rate be in 2019?
- What are the key factors driving
the Scotch whisky market?
- What are the Key market trends
impacting the growth of the Scotch whisky market?
- What are the challenges to
market growth?
- Who are the key vendors in this
market space?
- What are the market
opportunities and threats faced by
the vendors in the global Scotch whisky market?
- Trending factors influencing the
market shares of the Americas, APAC,
Europe, and MEA?
- What are the key outcomes of the
five forces analysis of the global
scotch whiskey market?
The full report is now available
here:
www.reportlinker.com/p03571297-summary/view-report.html
But will cost you £1600 to view it.
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