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Royal Salute launches Limited Edition
Diamond Jubilee bottle.
 Created
in 1953 to mark the coronation of Queen
Elizabeth II, Royal Salute is this year
continuing with tradition by celebrating
the Queen’s 60 year reign with the
launch of the Royal Salute Diamond
Jubilee Limited Edition.
In keeping with the Diamond Jubilee
theme, the porcelain flagon is finished
with a rich, royal blue glaze. Presented
in a hand-crafted display box that
elegantly showcases the bottle, Royal
Salute Diamond Jubilee will have a
strong on-shelf presence in over 20
markets, with innovative retail
displays, inspired by the
light-reflective qualities of a diamond,
highlighting the exceptional quality of
the whisky within.
Neil Macdonald, Global Brand Director
for Royal Salute, says: "Royal Salute
was originally created to mark the
coronation of Queen Elizabeth II. We are
therefore delighted that this Royal
Salute Limited Edition will celebrate
the Diamond Jubilee – as it is only the
second time in history that this
milestone has been achieved by a British
monarch."
Royal Salute Diamond Jubilee is a
limited edition that will only be
available in 2012 during the Jubilee
celebrations.
The new expression is available to
markets globally from March 2012, with a
recommended minimum retail price of £100
(US $164)
for a 70cl bottle.
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