Whisky Focus - Production Begins At Roe & Co Distillery

Production Begins At Roe & Co Distillery

11th June 2019
Distilling has begun at the Roe & Co distillery in Dublin ahead of it opening to visitors later this month.

Roe & Co Distillery now in production and will be opening to visitors.

Diageo has announced that their conversion of the old Guinness Power House site at St James’s Gate, Dublin is now complete and the new Roe & Co Distillery which is located in the former Guinness Power House has began production of Irish single malt spirit ahead of the doors opening to visitors later this month.

The doors to the new €25 million urban distillery and visitor experience are set to open on the 21st June but ahead of the distillery doors opening the new distillery will is already distilling 14,000 litres of Irish malt whiskey spirit in every run, with an annual maximum capacity of up to 500,000 litres of alcohol.

Positioned in the heart of Dublin’s buzzing Liberties district, the new distillery houses a three copper still set up, which under the talented eye of Head Distiller Lora Hemy and her team can do both triple and double distillation runs which should make for an interesting head to head comparison if they do release both triple and double distilled single malts in the future.

In the 19th century, George Roe helped build the golden era of Irish whiskey and put Irish whiskey on the global map. The Roe & Co blend which was launched early last year marked Diageo's return to the Irish whiskey category, the blend was crafted by Master Blender, Caroline Martin, who chose an intense, fruity malt whiskey and smooth grain whiskies which were matured in first fill Bourbon casks. Time will tell what the style of the new Roe & Co single malt will be but I suspect it will not be far off the style of the blend with which they launched the Roe & Co Irish whiskey brand with.

It looks like Diageo has invested a lot into the whiskey tourism side of the distillery, something which is booming in Dublin at the moment, the new Roe & Co visitor experience will allow guests to explore Roe & Co in its working distillery, with tour groups able to trace the rise and fall of Irish whiskey and celebrate its current revival. At the start of this decade, there were four working Irish whiskey distilleries, now with the coming-on-stream of Diageo’s Roe & Co Distillery, there will be 27.

Fun and flavour will be at the centre of every aspect of the Roe & Co visitor experience, which will transport guests on a journey of taste and discovery. The boutique experience, which will have a maximum of 16 guests per tour, will consist of a fully immersive 75-minute tour, with visitors clocking in and out as they commence a ‘shift’ at the Power Station with a time card, a nostalgic nod at the building’s past. Guests will get the chance to observe the operational live distillery and witness the copper pot stills and mash tun from an impressive elevated glass walkway.

Visitors will be invited to explore the unique process that makes Roe & Co a whiskey like no other in Room 106, named after the number of blends it took to perfect the Roe & Co whiskey. The Flavours Workshop will encourage guests to explore the five pillars of flavour; sweet, sour, bitter, salt and umami, and discover their ideal taste profile when it comes to whiskey cocktails. The showstopping Power House Bar, designed by Drinksology, the creative minds behind some of the world’s best bars, will use a wide variety of Irish wildflowers and home-grown ingredients from the distillery’s landscaped garden to create seasonal Roe & Co signature serves created by world class bartenders.

Gráinne Wafer, Global Brand Director for Roe & Co at Diageo said: "Our master blender, Caroline Martin began the journey of reimagining Irish whiskey, but we didn’t stop the reinvention there. Today we are launching a state-of-the-art distillery and experience like no other, led by our extremely talented distiller, Lora Hemy. This boutique experience, which will have a maximum of 16 guests per tour, will ensure visitors can get up close and personal with our remarkable distillery and whiskey, focusing on the five pillars of flavour.

"The distillery will provide direct employment for 18 people and will complement what is already the country’s most popular tourism offering, The Guinness Storehouse. This €25m investment into the Roe & Co Distillery further demonstrates Diageo’s commitment to the growing vibrancy of The Liberties, one of the City’s most dynamic districts and the heart of brewing and distilling."

Roe & Co Distillery Tours

Roe & Co Distillery Tours cost €25 per guest, this includes a whiskey taster, flavours workshop and complimentary cocktail in the Power House Bar.

Tours run from 11am-5pm daily, seven days a week. and you will find the Roe & Co Distillery at 8 James St, Ushers, Dublin, Ireland.

If you want to taste Roe & Co blended whiskey which is non-chill filtered and bottled at 45% ABV you will find it available to buy from specialist online whisky retailers such as The Whisky Exchange, The Whisky Shop and Master of Malt

Where To Buy Whisky Online

Select a country for a list of specialist Whisky shops who delivers to you:


Whisky Focus

<<<Back to Whisky Focus for more Whisky News

Top Of Page

 Drink Safely   Add Your Site   Other Whisky Sites    Links   Contact Us 

© 2019 www.scotchmaltwhisky.co.uk All rights reserved.