Whisky Focus - Grant Neave Monkey Shoulder Brand Ambassador

Grant Neave New Monkey Shoulder Brand Ambassador


9th April  2014
Monkey Shoulder appoints professional bartender as UK brand ambassador.

Professional bartender, Grant Neave has been announced as the UK Brand Ambassador for the William Grant & Sons owned premium triple malt whisky brand, Monkey Shoulder.

With Monkey Shoulder currently seeing a huge growth in sales in the on-licence trade of a massive 51% and off-licence of 17% it is obvious where Grants bartending skills will come in. Grant has been appointed to support the Monkey Shoulder team boost the whisky’s profile in both the on and off-trade, and you will find Grant and the Monkey Shoulder team at trade and consumer events throughout 2014.

Grant’s wealth of on-trade experience spans seven years and has included key bartender positions at Scotland’s Traverse Bar and The Dakota Hotel. Following a spell in Australia at Melbourne’s famous 1806 Bar, Grant returned to the UK to take up his most recent role as the Head Bartender at Monteith’s, Edinburgh.

Grant commented: "Monkey Shoulder is a great brand with a real personality and is growing in popularity, particularly amongst younger consumers who value edgy brands with a premium positioning. It’s great to be part of a team with such a passion for Scotch and exciting vision for the brand. We’re all looking forward to building Monkey Shoulder up to even greater heights."

Grant will help develop the brand strategy, drive trade and consumer engagement and work alongside Monkey Shoulder’s Global Brand Ambassador, Dean Callan as the face of the UK’s most exciting Scotch whisky.
 

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