Monkey
Shoulder appoints professional bartender
as UK brand ambassador.
Professional bartender, Grant Neave
has been announced as the UK Brand
Ambassador for the William Grant & Sons
owned premium triple malt whisky brand,
Monkey Shoulder.
With Monkey Shoulder currently seeing a
huge growth in sales in the on-licence
trade of a massive 51% and off-licence
of 17% it is obvious where Grants
bartending skills will come in. Grant
has been appointed to support the Monkey
Shoulder team boost the whisky’s profile
in both the on and off-trade, and you
will find Grant and the Monkey Shoulder
team at trade and consumer events
throughout 2014.
Grant’s wealth of on-trade experience
spans seven years and has included key
bartender positions at Scotland’s
Traverse Bar and The Dakota Hotel.
Following a spell in Australia at
Melbourne’s famous 1806 Bar, Grant
returned to the UK to take up his most
recent role as the Head Bartender at
Monteith’s, Edinburgh.
Grant commented: "Monkey Shoulder is a
great brand with a real personality and
is growing in popularity, particularly
amongst younger consumers who value edgy
brands with a premium positioning. It’s
great to be part of a team with such a
passion for Scotch and exciting vision
for the brand. We’re all looking forward
to building Monkey Shoulder up to even
greater heights."
Grant will help develop the brand
strategy, drive trade and consumer
engagement and work alongside Monkey
Shoulder’s Global Brand Ambassador, Dean
Callan as the face of the UK’s most
exciting Scotch whisky.
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